What is Variable Data Printing?
Take a deep breath... Variable data printing (VDP) is a form of on-demand printing which is used for direct mail marketing and in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database. It is true one-to-one marketing where you can create unique messaging for each recipient or target audience. The success rate from sending Digitally printed personalised marketing literature has proven to increase the success rate from 2% or 3% to 10% or even 15%.
Sounds great... so what can you do for me?
Now relax... We have the technology (and people that do the tricky bits). So all you just need to do supply the artwork (or ask us to create this for you), some data and get creative. Our variable data printing services are ideal for:
- Direct mail campaigns
- Welcome packs
- Personalised Letters
What about all the Data side of things?
Did you know: Business data can decay at over 40% per annum and Consumer data can decay at 30% per annum! That's why we recommend a quick read of our Data Cleaning Services Page
Data is key so giving a bit of thought about some of behind the scenes stuff can pay dividends. A Local Printer can offer support for
- Data cleansing
- Data enrichment
- Data Segmentation
We're also registered under the Data Protection Act, Registration Number Z8488092, so any data you supply to us is in safe hands.
Can you print with variable text and images?
Yes, put simply we could put your customers name in any suitable image – this can help increase your response rates dramatically. As an example we could put your customers name in the sky or on an Easter egg. Variable data image personalisation is ideal for direct mail campaigns, brochures, cards, and postcards. Variable data printing can also be used to create Point of Sale material that is unique to branches i.e. posters in restaurants and shops can have the same look and feel but an offer or headline unique to the individual branch. The increased personalisation and relevancy through variable data printing is proven to increase: response rates, order values, grow customer loyalty and can improve return on investment.
If you are interested in using this service or want to learn more contact us on 01903 742003