Eco Printing – what I learnt today

Wednesday, 4 January 2017 16:36:13 Europe/London

eco printing from A Local PrinterAs I hope you all know, eco-printing is what we are all about. We have been successfully selling it online since 2006, with a growing product range and customer base. Today I thought it would be interesting to do a review of eco-printing and write a blog about the changes that we have seen since those very early days when recycled paper was almost impossible to source and vegetable oil based inks were in their infancy.  My first port of call is Google - for a browse through any industry white papers covering this topic. The search term entered ‘Is there still a place for eco-printing’. Read on to see what I learnt today...

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Comments | Posted By Miranda Barnett

Our Top 2016 Products - as picked by us

Tuesday, 3 January 2017 16:23:08 Europe/London

Notebook printing waiting for finishingAs we enter 2017 we thought it would be fun to have a look back at 2016 and find out what are the favourite products we printed, as picked by a cross reference of each department. After all, they are the ones that see every item that passes through our factory and have hands on experience with all of them. Have a scroll down to see which items were Top of the Pops as far as we are concerned. Perhaps they are your favourites as well.

 

Bev gets to grips with a whole host of notebooks

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Comments | Posted By Miranda Barnett

Printing - The Game

Wednesday, 14 December 2016 10:40:47 Europe/London

Printing - the gameWhen we first launched A Local Printer we commissioned an online game about printing which essentially allowed users on our site to virtually print a range of products. They had the option to choose from different types of materials, select the weights of paper, decide if their printed project was to be printed litho or digitally and what the colour make up was. It was a bit of fun designed to help our customers understand a bit more about the printing process – after all, when we launched our website in 2006 we were one of only a handful of printing websites and printing was a largely unknown process to most of our early customers. (Don't ask me what the relevance of being chased by a rabbit is, I have no idea!)

Today that has all changed and printing is widely understood and ordered confidently online or as a bespoke job.

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Comments | Posted By Miranda Barnett

Charity leaflet - design tips for a successful Christmas campaign

Tuesday, 13 December 2016 16:38:35 Europe/London

charity leaflet printingBefore designing your charity leaflet there are two fundamental questions you need to investigate and answer. Do you understand your supporter? What is your message to them? 

Understanding your charity’s supporters is paramount if you want to communicate with them successfully. Your supporters will have different ‘triggers’ depending upon whether they are directly affected by the charity you represent or whether it is an altruistic interest. Knowing how many supporters are actively involved in the charity, whether it is through fundraising, attending events or promoting petitions will help you to determine which type of leaflet is likely to be most successful.

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Comments | Posted By Miranda Barnett

Bring Christmas alive in your Printed Brochures

Wednesday, 7 December 2016 18:23:48 Europe/London

Christmas Printed BrochureAt Christmas time all thoughts turn towards making special purchases – whether it is festive food, perfect presents or dazzling decorations. And whilst we are spending more time browsing online seeking those objects of desire it really is very nice, and often easier, to flick, ruminate and ponder over an assortment of enticing Christmas brochures. 

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Comments | Posted By Miranda Barnett