Digital Print – The low down

Top Design Tips for Digital Printing

The Small Runs printing range from A Local Printer is all printed on our Ricoh digital press which enables us to turn your orders around in super speedy time. But digital printing is different to litho printing and has a few of its own rules when it comes to design. Here are our Top Tips for great digital print design.

Go Big on Colour
Our digital presses can manage as much as 20% more colour range than a traditional litho press, meaning that your colours can be as bright and vibrant to produce vivid and lively images. Use this to your advantage!

Danger - Solid Areas Ahead
Whilst digital printing is generally equal to litho printing its one downfall is printing large areas of solid colour - it just can't do it well! Digitally printing big areas of a solid single colour can result in banding, likewise with large areas of graduated tints. Our Top Tip is to add some 'noise' or texture in Photoshop which will go a long way to reducing the banding.

Whats's the Crack!

Our digital printing is done with special digital toners which are heat fused to the paper. Because the toners are 'baked' on there is a chance the toners may crack when they are folded, especially on the uncoated (recycled) materials which by their nature have a pitted surface. 

Talking Tints
If you want to use a tint of a solid colour our Top Tip is to keep it above 15% - anything less than this may be spotty or disappear all together! Incorporate our Top Tip above and add some 'noise' to any tints below 40% and this will go a long way to creating a uniform tint.

Going Dotty
There is no dot gain when printing digitally and this is a really good thing! Dot gain is a by product of litho (wet ink) printing when the ink spreads out on the paper and can make the printing less sharp and darker. Digital printing with dry toners means there is no ink to expand so images will be crisper and font sizes can be as small as 5 point and remain legible.

Back to Black
When printing large areas of black it is always best to incorporate a 'shiner' in the mix and this is the same for litho and digital printing. A shiner is the addition of Cyan, Magenta and Yellow underneath the 100% black which results in a deep, rich black. When designing for digital printing the black should still have shiners incorporated but of a lesser amount - 20% magenta, 20% yellow and 40% cyan will be fine.

The Perfect Blend
Finally a Top Tip on blends or gradients which go from a colour to white. Rather than make your gradient start with a colour and end in white as a colour, set your colour as 100% chosen pantone and graduate to 0% chosen pantone rather than 100% chosen pantone to 100% white. This will result in a smoother gradient as the software involved is dealing with one colour rather than two.

If in doubt don't struggle on your own! We are always happy to take a look at your design before you commit to printing to make sure there are no potential problems lying ahead!