For those of us old enough to remember, a hand operated Singer sewing machine was generally employed to fashion school uniforms, soft furnishings and various other items of clothing that would probably make your hair curl. 

These days however the Singer sewing machine is enjoying a new and alternative lease of life in print finishing. Yes, the Singer Sewn Notebook has finally arrived.

Well it’s that time again. With another year behind us it’s time for our Product Review of 2019. Fair to say this year we have had a stand-out winner in terms of popularity and somewhat of a surprise! In 2019 we added a further 20 products to our website, some based on customer enquiries and some based on a hunch. Yup, that’s how technical we are at Team Alp!

Since mid-2019 we have been developing our range of large format products, with an eye to keeping them as eco-friendly as possible. And to that end this year we have designed, produced and installed our first eco-friendly large format Christmas trees for Specialized Cycles.

Up the ante of your presentation folder by dipping into some of the tactile and textures boards that are currently available.  If you are brave enough to stick with a single colour design the feel of a linen or felt board will last long in your customers mind and enhance your image through a less is more approach. Often a simple image is the one that is retained the longest, and making the material integral to your folder will leave an enduring image.

As an inexpensive marketing tool for businesses of every size leaflet printing is an ideal entry point. From beauty parlours to poodle parlours and takeaways to tyres you can produce a leaflet focussed on your business and the services that you offer.

Before you rush in to the specifics of the design, colours and content take a moment to identify and understand how to reach your target audience efficiently and effectively.