With Christmas only weeks away, the time to start planning your company’s promotions is right now! Christmas is a great time to woo – and wow - your customers with thoughtful gifts. The best Christmas gifts to give are ones which can be branded with your company message, get maximum exposure, and are used all year round. There are a plethora of gifts to choose from, and getting it right can be a tricky business.
What are the best gifts to give to your customers?
Calendars –The obvious choice for corporate Christmas gifts is to embark upon your own Calendar Printing as they are something that all businesses need and they are right on time for the New Year. Your calendar will be jostling for space with those of your competitors, so make yours better – nicer photos, and with a nice big date panel. Make it serve its purpose as somewhere to write down important events and appointments, and give your clients something nice to look at every month, and you’ll have provided them with a useful and attractive product they’ll appreciate all year.
Diaries – Who doesn’t need a diary? Everyone uses a diary no matter what business they’re in. From recording appointments and deadlines to finding special days and important information, diaries can range from off-the-shelf with a bit of company branding right through to custom made with industry-specific days and hints and tips. Start planning yours as soon as possible as lead times for diaries can get longer toward the end of the year.
Desk Pads – I love desk pads. Workers in a busy office will appreciate somewhere to write things down where they’re always in view. For desk pads, the bigger the better! If it has useful information such as a calendar, or conversion charts then I’m sold. Don’t forget to add your company message and logo, and lots of blank space for writing, and you have your brand under your client’s nose well into the New Year.
Treats! – You can’t go wrong with drinks and chocolate. If your client has numerous employees, they may appreciate having something to share fairly among them, and a variety of alcoholic drinks and sweeties can be shared out to everyone’s taste. You can print custom wine labels and chocolate packaging for added impact. Your clients will remember you when enjoying their Christmas break.
Wall Planners – A must for every busy workplace, wall planner printing gets pride of place. With lots of designs available, planners can be personalised to suit, and are more economical than a calendar. Wall planners are used for a variety of things including employees planning their annual leave, special offer days, transport planning, and office birthdays.
Whatever you are planning to give as promotional gifts this Christmas, think useful or fun, or both! Christmas is a good excuse for getting your company name positioned for the year but if your gifts are not useful or fun, they won’t find their way to where you want them – on the desk or office wall of the people in charge of sending business your way.
Posted By Miranda Barnett