At A Local Printer we are often involved in creating and refreshing brand identities for our clients, but something that we have only toyed with when it came to our own! With February 2016 marking the ten year anniversary of the launch of our website it was the ideal time to take a long hard look at our own brand and re-evaluate it in terms of where we are now.
We are still an eco printer first and foremost, but have diversified our services to include more design and marketing, product development and fulfilment to deliver an end to end service to our customers.
It was important to us that our new brand remained recognisable which is why the font used for our name has remained the same. The addition of a new full colour logo that has a similar shape to our original Mobius loop style was also a key consideration. The addition of lots of colour reflects the fact that we are a colour printer, whilst the circular shape indicates an encompassing service and still retains a nod to the Mobius loop through the style of the connected links.
We hope that you like the new branding and please feel free to add your feedback by commenting!
Posted By Miranda Barnett