Since mid-2019 we have been developing our range of large format products, with an eye to keeping them as eco-friendly as possible. And to that end this year we have designed, produced and installed our first eco-friendly large format Christmas trees for Specialized Cycles.
Our collaboration with Specialized Cycles started in November with a remit to create a memorable point of sale Christmas campaign in all of their stores. Our aim was to bring the outdoors inside with a 5ft Christmas tree which also reflected their seasonal television and social media advertising.
Using a special honeycomb board called Envirolite the prototype slot together tree was created – made all the more appealing due to the full recyclability of the material. With a natural uncoated look and feel to the board Specialized knew that this was the tree for them!
Point of Sale Printing goes fully Eco-friendly
The ALP Studio worked hard in the background to design the Christmas trees, hanging point of sale baubles and Christmas cards to fully reflect the key elements of the Specialized television campaign. Approval of the artwork was followed by the production of 33 trees and sets of baubles.
If a 5ft tree is on your wish list, or indeed any sort of large format products, get in touch and our dedicated Print Manager will contact you.
Meantime, Happy Christmas everybody!!