The fashion industry is under the spotlight. And not in a good way. 2018 is the year that the fashion industry is being held to account in terms of how eco-friendly their products are, and they are being found wanting.
Shocking fact – it takes up to 10,000 litres of water to make a single pair of jeans. Frightening.
Whilst the global fashion industry scrabbles to make a move towards eco-conscious fashion in terms of materials and manufacturing one of the simplest and quickest wins appears to have been overlooked – that of the humble swing tag. Sure, the tag reflects the brand and kudos associated with it but come on, a move towards an entirely recyclable swing tag is not beyond reach!
Making a stand with eco swing-tags
Some trendy brands are already embracing a recyclable swing tag by ditching the annoying and environmentally harmful plastic kimble with cotton, jute or sisal twine. It looks great, is environmentally conscious and can enter the waste stream with no potentially harmful consequences. OK, the string element will ne to be disposed in landfill but decomposition of these elements is estimated at 3-4 months. Much better than the 70+ years estimated for a plastic kimble. Paired with unlaminated board and eco-friendly inks at least the swing tag is making a stand for eco-conscious fashion. Take that in to consideration with the fact that in the USA alone consumers buy in excess of 20 billion items per year (2015). So why aren’t more fashion brands doing it????
At A Local Printer we have been selling printed Swing Tags since 2011 and have seen an increased interest in our products since the start of 2018. Consequently, we have increased our range to include die-cut shapes and new sizes available to order online, all printed on eco-friendly papers with eco-friendly inks and toners. Plus, if you don’t see what you want you know we can print it bespoke for you.
We know that plastic ain’t fantastic, so go paper on your products and do the world a favour.