e-Marketing Made Easy with A Local Printer

What is e-Marketing? Is it better than traditional marketing...

Marketing has pretty much been around forever in one form or another. The methods of marketing have changed and improved, and we’ve become a lot more efficient in getting our marketing messages out there. e-Marketing is the result of the meeting between modern communication methods and tried and tested marketing principles.

Why is e-marketing important?

When implemented correctly, the return on investment from e-Marketing can far exceed that of traditional marketing channels. You can get your message out quickly and more cost effectively. Sending email messages with the purpose of enhancing the relationship with your customers is invaluable whether it is to create customer loyalty and repeat business or ensuring brand awareness remains fresh in your customers mind.

Is it complicated to get started?

No... the best place to start is marketing to an existing customer database or maybe to the email addresses gathered from your form capture via your existing website. Don’t worry if your data is in a bit of a mess or split over multiple databases we can help you with all the fiddly bits.

Simply put, if the whole idea of sending email communications seems complicated or if you can’t afford the time or train your staff, then let A Local Printer Ltd manage all your e-marketing – we have the experience so let us worry about all the ‘techie bits’. 

Why use A Local Printer e-marketing?

Whether you want to send a monthly newsletter, advertise a new product or retain and develop new customer relationships, we have the experience and tools to deliver your message. We offer a comprehensive range of services:

• Help you get your database sorted (Cleanse the database)
• Get to know your business and target audience
• Create engaging e-marketing templates for your business
• Deliver your message to your customer base
• Provide detailed analytics for your e-marketing’s effectiveness
• Help improve and develop your messages for the next campaign 

Why is SMS marketing important for your business?

Remember, the best marketing ties together ALL your communication methods: SMS, email, telephone, internet and printed media to give your customers multiple ways of connecting with your business. The easier it is for customers, the better your results will be, so focus all of your efforts around what your customers want and your marketing efforts are on the road to success.

With so many distractions taking your customers away from their computers, SMS marketing is a great way to keep them engaged. Use it to encourage customers to attend events, to sell and promote a particular product or service, or use it as a simple reminder service for important information..

Key reasons for SMS marketing

• It is the most effective medium for marketing
• SMS Marketing messages have a fantastic open rate – over 98%

So why aren't you using SMS marketing?

SMS Marketing is undeniably one of the best ways to attract the attention of your customers and get news and promotions in front of them fast.

One of the reasons you may not be making the most of the hugely effective medium of SMS marketing is simply that your not sure how to use it effectively. You may be used to the relative freedom of email campaigns, which allow you to use unlimited text and images to get your message across

Be snappy with your characters!

With SMS marketing campaigns, it’s all down to the characters per message. Bigger doesn’t always mean better, and by carefully wording your SMS messages you can get all the impact of a marketing campaign into one single message.

Big bang for your pennies!

A Local Printer can help ensure your marketing messages are delivered with ease. We’ll help maximise your success and deliverability – we’ll keep you on the right side of the law and even help you with cleansing your database, but more than that, once you’ve got your first SMS campaign underway and seeing the benefits we’ll gladly help you build you next campaign. We'll ensure you'll get big bang for pennies!

If you are interested in using our SMS services please contact us on 01903 742003 for more information and to get started!