What is Variable Data Printing?

Take a deep breath... Variable data printing (VDP) is a form of on-demand printing which is used for direct mail marketing and in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database. It is true one-to-one marketing where you can create unique messaging for each recipient or target audience. The success rate from sending Digitally printed personalised marketing literature has proven to increase the success rate from 2% or 3% to 10% or even 15%.

Sounds great... so what can you do for me?

Now relax... We have the technology (and people that do the tricky bits). So all you just need to do supply the artwork (or ask us to create this for you), some data and get creative. Our variable data printing services are ideal for:

• Direct mail campaigns
• Posters
• Brochures
• Welcome packs
• Surveys
• Postcards
• Personalised Letters

What about all the Data side of things?

Did you know: Business data can decay at over 40% per annum and Consumer data can decay at 30% per annum! That's why we recommend a quick read of our Data Cleaning Services Page

Data is key so giving a bit of thought about some of behind the scenes stuff can pay dividends. A Local Printer can offer support for

• Data cleansing
• Data enrichment
• Data Segmentation

We're also registered under the Data Protection Act, Registration Number Z8488092, so any data you supply to us is in safe hands.

Can you print with variable text and images?

Yes, put simply we could put your customers name in any suitable image – this can help increase your response rates dramatically. As an example we could put your customers name in the sky or on an Easter egg. Variable data image personalisation is ideal for direct mail campaigns, brochures, cards, and postcards. Variable data printing can also be used to create Point of Sale material that is unique to branches i.e. posters in restaurants and shops can have the same look and feel but an offer or headline unique to the individual branch. The increased personalisation and relevancy through variable data printing is proven to increase: response rates, order values, grow customer loyalty and can improve return on investment.

Data Cleaning Services from A Local Printer

Keeping reliable and up-to-date data

This subject is likely to put you in a little daze, however, data cleansing should be an integral procedure within any company that holds consumer data. Data cleansing allows you to maintain the highest data quality by de-duping, suppressing and appending key personal details. The good news is us folks at A Local Printer love cleaning and making databases look all shiny and new again! We encourage regular data cleansing as personal circumstances continuously change: house moves, name changes and mortalities will all decay your database.

Our data cleaning solutions

Our data cleansing solutions incorporate mortality screening, data enrichment, suppressing and flagging gone-aways: these data cleansing techniques counteract decay caused by such changes. Business data can decay at over 40% per annum and Consumer data can decay at 30% per annum.

Already have a database?

Let our creative team create a marketing campaign for you that we drive sale and generate new leads.

If you are interested in using this service or want to learn more contact us on 01903 742003