Often when we talk to customers about their artwork we ask for a print ready PDF. But what exactly is this?
PDF stands for Portable Document Format and has been in existence since the 1940’s, developed as a way to share computer documents. These days PDF files are pinged around the world transporting files of all types.
In terms of artwork, supplying a single PDF file eliminates the need to supply lots of files to the printer and essentially arrives fully packaged with your design ready to go straight to press. You can still use your favourite design package for your artwork, but then save it to PDF format.
When we receive a PDF file we assume that it contains everything that you want us to print and enables a simple workflow between both parties. As a matter of course we always check your PDF file, open it up and then send our version back to you as a PDF proof for your approval. It might seem like overkill but it works as a failsafe for both parties.
Supplying a PDF – Make sure these boxes are ticked for the Perfect PDF
Your artwork should be set up in four-colour process CMYK and not RGB. We can convert your artwork to CMYK but be aware that it will change the colours of the final printed item.
When saving your file to PDF ensure any areas of white, including text, are not set to overprint.
Be sure to have set your artwork to 300ppi at the finished image size. This is important; if your artwork has been set too small it cannot be successfully scaled up.
Ensure any fonts and images are embedded within the PDF file
Create and save your artwork with a 3mm bleed all around and make sure the document’s page size is the finished trimmed size.
If the item is to be folded indicate where the fold is outside of the print area.
If you are indicating where a hole is to be punched or an area is to be die-cut it is fine to use magenta to indicate the position.
Keep text and other key items at least 5mm from the edge of the printed product.
For bags more information on supplying artwork check our helpful advice and information in our Guide to Supplying Artwork
Basket
