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The opportunity to print your own postcards is too good to pass up. They are such a fabulous medium for getting your message right in front of the very people you want to impress – your prospects and customers. As a piece of direct mail the postcard is the one printed product that gets a welcome when it is delivered, as it generally goes hand in hand with an offer, a promotion, an event or something exciting newsworthy.
So you have decided to grasp this amazing promotional tool with both hands and print your own postcards. Where exactly should you start? Here are a couple of pointers to ensure your postcards are welcomed like an old friend.
- Entice with a relevant image. Sure you can opt for an online design service, but do they really have the image that shows off what you do best? You want your postcard to be all about you and how unique you are, not a ‘me too’ design that has a generic air about it. Get a really good image of what your key message is all about and the recipients will be glad to read more.
- Keep your message simple and clear and keep your customer engaged, not bored. Of course you have lots to say but direct interested parties to your website or even use a QR Code to deliver instant information.
- Go quality all the way and use a heavy board, there’s nothing worse than a flimsy postcard!
- Use both sides appropriately and maximise your promotional impact. If you think the image is strong enough to stand on its own a simple message in greyscale will work wonders on the reverse.
- Target your postcard mailings, measure the results with a unique promo-code and see what works best for you. The beauty of small order postcard printing is that it enables you to try different types of mailing at a low print cost.
If you want some guidance to the best way to manage a mailing campaign and print your own postcards, please get in touch . We can offer a full mailing service from small to large and are always happy to help.
