The Stationery Subscription Box has suddenly catapulted into the stratosphere, largely due to our inherent love of stationery. Even though the digital age was supposed to have done away with dated pens and paper, the sales of stationery continue to increase year on year.
The advent of high-quality digital printing is making entry to the world of bespoke stationery printing exciting and affordable. Couple that with an easy route to market with ‘off-the-shelf’ e-commerce websites and the stationery boom has gone from a rumble to an explosion. And as far as we are concerned – it’s great!
Creating and Selling Your Own Christmas Cards - We Can Help
Selling your own greeting cards must be one of the most satisfying ways of making some extra cash to splash at Christmas. Greeting card printing is popular all year round, but at this time of year the take up rate goes sky high! There are so many different routes available to market and sell your cards too; via online shops for those of you who are very organised, at school fetes, church and town fairs for others. And let's not forget that boot fairs and local shops and businesses are also good avenues to pursue.
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news, though, for a market that had probably endured flat or declining manufacturing for the last decade, with double-digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Introducing the quickest and most versatile of all marketing and promotion tools – sticker printing. For some reason the marketing virtue of stickers is overlooked, but you really can do so many wonderful things with them! Custom printed stickers are a very quick and affordable way to incorporate brand identity and special offers in pretty much most areas of business.
Give your customers a printed calendar for 12 months marketing
Improvements in technology give us many different ways of keeping track of time, with calendars on our phones, laptops and desktop computers. However, traditional calendar printing is still relevant today and has a firm place on the podium of promotional items. So whilst technology may be king, the printed calendar still rules the roost at home and in the office for recording important dates and events.
Why Not Think About A5 Presentation Folders As a Useful Alternative?
Whether you’re attending an exhibition or a trade show, meeting a prospective customer for the first time, holding a training session or doing a mailing campaign, presentation folders are the ideal way to showcase your business with confidence.
Brochure printing is a powerful marketing tool in addition to your website
What should I include in my company brochure? How many pages should it have? We answer some FAQs to make your brochure printing a success.
Brochure printing is an important part of any company’s marketing collateral, yet we know from talking to our customers that considering the content can sometimes be a challenge. What should and shouldn’t be included; how many pages should it have; what type of paper should it be printed on? These are all questions which we are frequently asked.
Our life is spent being unique; ensuring that we are seen as individuals, whether it is through our appearance, beliefs, experiences or ideals.
In our work life as well, we strive to differentiate ourselves from the competition. Better pricing, newer models, more functions, wider choice. So why then do so many businesses opt for a cheap ‘off the shelf’ me-too design to promote their company, products and services?
When it comes to promoting your business, product or service, opting to print postcards should not be overlooked.
Most people will say that everyday life is too crowded with marketing materials: direct mail, email, newsletters and pop-ups on the computer, all bursting with information that we don’t have the time to read.
It is a fact - we have become a nation of savvy shoppers. We know where to go to get the best deals; we check voucher sites before making an online purchase and whilst we once shunned loyalty points and vouchers they have now become valid currency in the game to get more for less.
So as a business what should we be making of this phenomena? One thing is clear – to get more business it has to be attractive to potential new customers and rewarding to existing ones. These days it doesn’t matter what type of business you are in because guaranteed it will be a very competitive market! From cafes (free coffee for every 6 purchased) to holidays (stay 6 nights and get one free) if you do not have an edge then the consumer is likely to click or walk away…..
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