Being mindful and showing appreciation is (rightly) gathering momentum. Gratitude marketing is also key in showing your customers that they and their business is appreciated. Demonstrating gratitude creates that warm fuzzy feeling, which in turn can humanise your brand and increase connectivity. So, what is a really good way to show your appreciation?
The Stationery Subscription Box has suddenly catapulted in to the stratosphere, largely due to our inherent love of stationery. Even though the digital age was supposed to have done away with dated pens and paper the sales of stationery continues to increase year on year.
The advent of high-quality digital printing is making entry to the world of bespoke stationery printing exciting and affordable. Couple that with an easy route to market with ‘off-the-shelf’ e-commerce websites and the stationery boom has gone from a rumble to an explosion. And as far as we are concerned – it’s great!
Selling your own greeting cards must be one of the most satisfying ways of making some extra cash to splash at Christmas. Greeting card printing is popular all year round, but at this time of year the take up rate goes sky high! There are so many different routes available to market and sell your cards too; via online shops for those of you who are very organised, at school fetes, church and town fairs for others. And let's not forget that boot fairs and local shops and businesses are also good avenues to pursue.
At Christmas time all thoughts turn towards making special purchases – whether it is festive food, perfect presents or dazzling decorations. And whilst we are spending more time browsing online seeking those objects of desire it really is very nice, and often easier, to flick, ruminate and ponder over an assortment of enticing Christmas brochures.
Considering that a presentation folder is a key tool in your marketing portfolio they don’t get as much love and attention as they should. All of the effort goes on designing the items that go in to the folder, leaving the folder itself as an afterthought. Poor folder! If you rely upon your sales and marketing material to garner new leads and business, then ensuring that your folder is inspiring, noteworthy and attractive will guarantee that the documents inside are looked at. It is like the doorstep challenge when you are selling your house – if it looks unloved on the outside then you lose crucial curb side appeal!
Even with the best will in the world sometimes it is difficult to get your head around the flyer you want to advertise your business. You may not even be able to visualise what the final product should look like. If this sounds like you, have no fear – the studio team at A Local Printer are here to ease the way towards your fantastic flyer printing with a bang-on design!
I’ll come clean. I use a weekly planner to keep track of everything I need to do and then cross it off the list. There is nothing quite like the smug sense of achievement as another task is obliterated from my weekly schedule. And I’m not the only one. The increase in weekly planner printing at A Local Printer is testimony to the fact that there is a place in this world for having everything for the week ahead in front of you, available at a glance.
This one is printed by our friends at Green Gables.
Whilst I use my planner for listing my ‘to-do’ work items and memory jogging notes, there are plenty of other ways a planner can be used and designed to incorporate more than just tasks and events. Here are a few of my favourite uses……
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
No matter what quantity you are considering, your brochure printing can benefit from thought at the initial design stage to ensure that the cost involved is money well spent. There are tips and tricks to make sure you get the best value for money without compromising on design or quality.
Introducing the quickest and most versatile of all marketing and promotion tools – sticker printing. For some reason the marketing virtue of stickers is overlooked, but you really can do so many wonderful things with them! Custom printed stickers are a very quick and affordable way to incorporate brand identity and special offers in pretty much most areas of business.
Basket
Being mindful and showing appreciation is (rightly) gathering momentum. Gratitude marketing is also key in showing your customers that they and their business is appreciated. Demonstrating gratitude creates that warm fuzzy feeling, which in turn can humanise your brand and increase connectivity. So, what is a really good way to show your appreciation?
The Stationery Subscription Box has suddenly catapulted in to the stratosphere, largely due to our inherent love of stationery. Even though the digital age was supposed to have done away with dated pens and paper the sales of stationery continues to increase year on year.
Selling your own greeting cards must be one of the most satisfying ways of making some extra cash to splash at Christmas. Greeting card printing is popular all year round, but at this time of year the take up rate goes sky high! There are so many different routes available to market and sell your cards too; via online shops for those of you who are very organised, at school fetes, church and town fairs for others. And let's not forget that boot fairs and local shops and businesses are also good avenues to pursue.
At Christmas time all thoughts turn towards making special purchases – whether it is festive food, perfect presents or dazzling decorations. And whilst we are spending more time browsing online seeking those objects of desire it really is very nice, and often easier, to flick, ruminate and ponder over an assortment of enticing Christmas brochures. 
Considering that a presentation folder is a key tool in your marketing portfolio they don’t get as much love and attention as they should. All of the effort goes on designing the items that go in to the folder, leaving the folder itself as an afterthought. Poor folder! If you rely upon your sales and marketing material to garner new leads and business, then ensuring that your folder is inspiring, noteworthy and attractive will guarantee that the documents inside are looked at. It is like the doorstep challenge when you are selling your house – if it looks unloved on the outside then you lose crucial curb side appeal!
Even with the best will in the world sometimes it is difficult to get your head around the flyer you want to advertise your business. You may not even be able to visualise what the final product should look like. If this sounds like you, have no fear – the studio team at A Local Printer are here to ease the way towards your fantastic flyer printing with a bang-on design!
I’ll come clean. I use a weekly planner to keep track of everything I need to do and then cross it off the list. There is nothing quite like the smug sense of achievement as another task is obliterated from my weekly schedule. And I’m not the only one. The increase in weekly planner printing at A Local Printer is testimony to the fact that there is a place in this world for having everything for the week ahead in front of you, available at a glance. 
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
No matter what quantity you are considering, your brochure printing can benefit from thought at the initial design stage to ensure that the cost involved is money well spent. There are tips and tricks to make sure you get the best value for money without compromising on design or quality. 
Introducing the quickest and most versatile of all marketing and promotion tools – sticker printing. For some reason the marketing virtue of stickers is overlooked, but you really can do so many wonderful things with them! Custom printed stickers are a very quick and affordable way to incorporate brand identity and special offers in pretty much most areas of business.
