Exhibitions are growing in popularity and are becoming more cost effective in terms of outlay versus return as preparing for your exhibition becomes more affordable.
Attending an exhibition is your chance to showcase you, your business, products or services. You are already on to a winner as the people attending the exhibition are there because they are interested in what you are selling. It is an opportunity for them to gather information and seek out suppliers that can provide them with what they require.
Hotels and restaurants face new challenges as competition and technology combine to leave ‘traditional’ establishments out of sync with their leaner and keener competitors. These days having an edge is even more important, and we can help by giving you access to a whole range of ‘must-have’ print, from in-room collateral to funky menu printing.
We have gathered all of our hospitality printing in one new category to make it easier to find all of those fabulous products that go towards making your establishment memorable – whether it is a hotel, fine dining, B&B or simple fare.
When we first launched A Local Printer we commissioned an online game about printing which essentially allowed users on our site to virtually print a range of products. They had the option to choose from different types of materials, select the weights of paper, decide if their printed project was to be printed litho or digitally and what the colour make up was. It was a bit of fun designed to help our customers understand a bit more about the printing process – after all, when we launched our website in 2006 we were one of only a handful of printing websites and printing was a largely unknown process to most of our early customers. (Don't ask me what the relevance of being chased by a rabbit is, I have no idea!)
Today that has all changed and printing is widely understood and ordered confidently online or as a bespoke job.
Before you know it we will be in December and suddenly all the time that we thought we had to prepare for Christmas will begin to disappear rapidly! One thing that we can help you with is getting your personalised Christmas cards printed and on their way to you in plenty of time to make the last post. But don’t be fooled in to putting it off – your bespoke Christmas cards need your attention now!
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Calendar Printing has two main avenues of use – the retail industry that sells them as a product, and businesses that uses them as a promotional tool. For small businesses calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
If getting calendars printed for business seems like a no-brainer keep these 6 tips in mind to ensure you and your customer gets the best from your calendar offering.
Leaflet printing is ideal as an inexpensive marketing tool for businesses of every size. Whether your business is a beauty parlour or a poodle parlour, a take-away or a delivery service, a leaflet is an effective way to tell everyone about your business and the services that you offer.
Leaflet Printing – Plan ahead for success!
To get the best results and maximum return on the investment in your leaflets you need to consider your target audience, where you will find them and how you will communicate with them.
Ok, we know our website is all things to all people but don’t let that put you off! We have been delivering bespoke printing services since 1978 – which means that we are pretty good at understanding what our customers want and how to deliver it.
At the end of the day there is only so much that we can publish on our website as a product that can be ordered online. Some items are just too unique or complex for us to attempt to sell online. But that doesn’t mean we don’t print them. Far from it in fact. Almost two thirds of our business comes from bespoke printing – from foil blocking to packaging to promotional printing.
Preparing for your January Sale need not be a nightmare. OK, so December is going to be a mad and busy month, but January deserves your attention to. Start planning for your New Year/January Sale now and it will certainly pay off.
Get ahead of the game. Preparation is key so get ready for your Sale as early as possible. Thinking about and planning how you will promote your Sale is as important as the Sale itself. For your Sale to be successful communication is paramount. Make sure your customers and prospects know that a Big Sale is imminent with email and website notifications, social media updates and of course, lots of visual stimulus like posters and banners.
Improvements in technology give us many different ways of keeping track of time, with calendars on our phones, laptops and desktop computers. However, traditional calendar printing is still relevant today and has a firm place on the podium of promotional items. So whilst technology may be king, the printed calendar still rules the roost at home and in the office for recording important dates and events.
Your calendar is a marketing king!
Printed calendars also make excellent marketing tools – your brand in front of the customer for a whole 12 months. Really, you couldn’t pay too much for that sort of exposure. So how about upping the ante?
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Exhibitions are growing in popularity and are becoming more cost effective in terms of outlay versus return as preparing for your exhibition becomes more affordable.
Hotels and restaurants face new challenges as competition and technology combine to leave ‘traditional’ establishments out of sync with their leaner and keener competitors. These days having an edge is even more important, and we can help by giving you access to a whole range of ‘must-have’ print, from in-room collateral to funky menu printing.
When we first launched A Local Printer we commissioned an online game about printing which essentially allowed users on our site to virtually print a range of products. They had the option to choose from different types of materials, select the weights of paper, decide if their printed project was to be printed litho or digitally and what the colour make up was. It was a bit of fun designed to help our customers understand a bit more about the printing process – after all, when we launched our website in 2006 we were one of only a handful of printing websites and printing was a largely unknown process to most of our early customers. (Don't ask me what the relevance of being chased by a rabbit is, I have no idea!)
Before you know it we will be in December and suddenly all the time that we thought we had to prepare for Christmas will begin to disappear rapidly! One thing that we can help you with is getting your personalised Christmas cards printed and on their way to you in plenty of time to make the last post. But don’t be fooled in to putting it off – your bespoke Christmas cards need your attention now!
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Calendar Printing has two main avenues of use – the retail industry that sells them as a product, and businesses that uses them as a promotional tool. For small businesses calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
Leaflet printing is ideal as an inexpensive marketing tool for businesses of every size. Whether your business is a beauty parlour or a poodle parlour, a take-away or a delivery service, a leaflet is an effective way to tell everyone about your business and the services that you offer. 
Ok, we know our website is all things to all people but don’t let that put you off! We have been delivering bespoke printing services since 1978 – which means that we are pretty good at understanding what our customers want and how to deliver it.
Preparing for your January Sale need not be a nightmare. OK, so December is going to be a mad and busy month, but January deserves your attention to. Start planning for your New Year/January Sale now and it will certainly pay off.
Improvements in technology give us many different ways of keeping track of time, with calendars on our phones, laptops and desktop computers. However, traditional calendar printing is still relevant today and has a firm place on the podium of promotional items. So whilst technology may be king, the printed calendar still rules the roost at home and in the office for recording important dates and events.
