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We first introduced our kraft printed products way back in 2014 and since then we have continued increase our range of new and exciting products. And in many ways the kraft products now available on our website are thanks to the customers who have contacted us with their specific enquiries – such as kraft notebooks, kraft wedding invitations and kraft folders.
Brown kraft products have been a massive hit, being popular with those seeking an eco-friendly product, but also with those customers that are keen to have a new and totally different material to add to their repertoire. The tactile material and organic look of brown kraft has found a niche in restaurants and bars, as an on-trend retail item such as notebooks and greeting cards and especially as 100% eco-friendly wedding stationery. The brown material finish is the perfect background for single black print, which can be equally effective as a simple design or something very complex. This is demonstrated perfectly in the brown kraft wedding invitations we print, many of which are designed by couples getting married and who have no training in design but a desire to create something unique and special to themselves. On any material other than kraft this might end in tears, but the forgiving nature of the kraft material creates a truly individual invitation that is all the more personal for the sender and recipient.
Going Digital adds colour to Kraft Printing
The introduction of the latest generation of digital presses also opens the door to more affordable colour printing on kraft. With toners that sit on top of the board rather than being absorbed in and losing intensity, the range of colour designs on brown kraft is now limitless.
At the end of the day brown kraft paper has made an impression on designers, users and the people who come across printed kraft products like no other material, and we for one hope that our love affair continues!
