Printing - The Game

When we first launched A Local Printer we commissioned an online game about printing which essentially allowed users on our site to virtually print a range of products. They had the option to choose from different types of materials, select the weights of paper, decide if their printed project was to be printed litho or digitally and what the colour make up was. It was a bit of fun designed to help our customers understand a bit more about the printing process – after all, when we launched our website in 2006 we were one of only a handful of printing websites and printing was a largely unknown process to most of our early customers. (Don't ask me what the relevance of being chased by a rabbit is, I have no idea!)

Today that has all changed and printing is widely understood and ordered confidently online or as a bespoke job.

Bringing print to the web and making printing easily accessible has made a significant contribution to small business success, second only to the www itself. It allows business owners to create every piece of marketing and promotional literature they need easily and cost effectively. They have the ability to order on-product labels and swing tags, business critical stationery, customer communications and even the products that they sell.  The advent of print on the web has revolutionised and empowered the way that businesses operate. Printing is no longer a game but a necessity! 

These days you can even make your own games online. Perhaps I will resurrect Printing – The Game.