From delicious design to quality printed brochures: 10 tips for professional print

Whether you’re launching a new business, product or service, or simply revamping your marketing collateral, your corporate brochure – from its design to the quality of your brochure printing – often provides both the first and lasting impression customers have of your business.
 

A corporate brochure might be retained, for reference purposes, for a few years and so it is sensible to take the time to maximise your design and select a superior brochure printing service to reap the full benefits.  Read on for our tips on how to achieve optimal results from your brochure printing activity.

At the early stages of brochure printing it is important to get the basics right: brainstorm with your sales team or colleagues to firm up on the objectives of your brochure printing project.  

 

Brochures must have a number of pages which is divisible by four, e.g. eight, 12, 16 or 40 pages, and this is worth bearing in mind when considering design, layout and content.   

 

At A Local Printer we offer a range of eco-friendly brochure printing solutions; our A4 option is ideal for fashion lookbooks, reports, accounts and corporate brochures.  Our A5 brochure printing service, with up to 40 pages, is ideal for a festival or event programme or product catalogue.  Our DL brochures are a handy-size and easily accommodated in a standard DL envelope: ideal for mailing out and frequently used by salons and takeaways for service/price lists or menus. 

 

To be effective your brochure needs to be eye-catching enough to gain attention, entice your prospective audience to read further and build their desire for the product or service sufficiently enough to take action.

 

 

Including your logo, corporate colours, branding and other key identifiers in your brochure printing project is a no-brainer: integrating this identity will allow you to build on existing brand recognition.  

 

Because your clients and prospects are mostly interested in whether your product or service can benefit them, your brochure should contain succinct copy, or even bullet points, to focus on the key features of your offering and ensure that your content isn’t tenuous. 

 

Visually appealing and well-designed collateral will benefit your brochure printing project, so always aim to use headlines and graphics which capture the imagination and keep it. 

 

 

 

At A Local Printer, as well as offering brochure printing, we also offer ‘Tidy My Design’: for a minimal fixed fee we convert your non-print ready files to a print ready format.  We also offer a full design service which means that our professional, skilled in-house designers can create bespoke multiple page artwork. 

Providing a ‘call to action’ is always a good idea – this could be a customer incentive, such as a special discount or a preferential tariff for a limited period.

 

When partaking in brochure printing, a good quality material and substantial weight is essential.  We offer smooth coated silky paper, which is perfect for vivid coloured designs, or a recycled uncoated paper for a more organic appeal. 

 

At A Local Printer we provide affordable and certified green brochure printing solutions which don’t compromise on quality.  We take our environmental responsibilities seriously – due to our commitment we are ISO14001 certified printers – which means that all of our print options – from business card to brochure printing – utilise environmentally-friendly paper and minimal use of harmful chemicals.

 

To discuss your requirements and find out more about our brochure printing services, please call us on 01903 742003