First things first – before you head over to your online printer for some printed leaflets have an audience in mind and determine what it is that you want to say to them.
Your message is key but so are the essentials, such as your full contact details and an address if you have a physical presence. Next is to determine how and where you will find your audience. There is no point investing in some super leaflet printing if it doesn’t reach the right people!
Consider your target demographic. How old are they? Where do they live? Where do they shop, visit or spend their leisure time? When you have the answers to this type of question you can formulate your plan to get your new marketing leaflets in front of them.
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