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When starting up a new business, you'll need to figure out how best to advertise it. There are several different methods you can employ to spread the word about what you're offering, so here are some of them to give you inspiration.
1. Posters
Print is still one of the most effective means of advertising and more and more people are taking advantage of local businesses because they are short on time and don't want to look around. However, they do need to know that your business exists and what you can offer, so check out our cheap poster printing services at our online printing company. Use your quality and environmentally-friendly posters to advertise in other local shops, who will no doubt be happy to promote your services in exchange for you returning the favour for them. You can get the same design printed up in flyers too and hand out to people in the street or post through letterboxes.
2. Direct Mail
Despite online communications, direct mail is still one of the most effective means of marketing a business. Make sure your material directly appeals to your target market – you might need to do some research first – and then either get out there delivering yourself or employ a direct mail provider to send out your marketing materials for you.
Loyalty Card Printing Promotes Customer Retention
3. Promote Loyalty
You want your hard earned customers to keep returning - so give them a good reason to. The use of loyalty cards is proven to act as a key reason for customer retention with the promise of money off or a free item a strong draw for many. Keep your loyalty card printing matched to your logo and branding for immediate recognition - another strong factor in customer retention
4. Networking Events
Networking events exist up and down the country specifically so you can get out there and promote your business, as well as finding out about other businesses and making useful contacts in the area. Before you go to one of these events, make sure you get some business cards printed up. You can't expect people to remember you when they've probably met with at least 20 other people, so give them something they can take home with them and include all of your essential information (who you are, what you do, and how to contact you). They might not need your services for a couple of months, but they'll be able to find you when they do.
5. Word of Mouth
Perhaps the oldest form of advertising, but it still works! If you do a good job, people will talk about it and tell their friends. So make sure you tell everyone you meet about your business and encourage your friends and family to do the same. A recommendation from a friend is going to be more valued than an advert for a random company in the newspaper, so really make sure you get yourself known to all. This practice also applies to social media to a certain degree. Start off by getting your friends to follow your business on Facebook and Twitter, and when their friends need someone offering your services they might think of you.
6. Email Marketing
Collect email addresses from your customers, and once you've built up a customer list, you can use this to promote your business via email. Be careful not to spam your customers, however, or they might stop coming back. Instead inform them about carefully selected promotions and products they might genuinely be interested in.
