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As online printers, at A Local Printer we create many kinds of marketing material for your business. Brochures, posters and flyers with eye-catching designs will certainly appeal to your customers, but take care not to overlook the importance of a good writing style and the correct use of grammar and punctuation in all your promotional materials.
Why does creating perfect copy matter? Your online printers offer advice
Marketing materials from your online printers are a showcase for your business and if you want to impress with a professional and reliable product or service then attention to detail really matters.
You want to convey your message without any distractions — and your potential customers will be distracted by spelling errors and poor punctuation. A study*of over 1,000 adults revealed that 74% would notice poor spelling and grammar. 59% of those interviewed would be dissuaded from doing business with an organisation where there is poor attention to detail or a perceived unprofessional attitude, illustrated by sloppy spelling, grammar and punctuation.
As online printers we have observed that multiple exclamation marks have steadily increased in written material, possibly in an attempt to make the goods or services on offer exciting and appealing!!!! However, it is often the case that this prompts the opposite effect for the reader and is yet another example where the quality of your writing should convey your message. One exclamation mark (if absolutely needed) is enough.
Those devilish little apostrophes can be a real headache too and it will really pay to ensure that no ‘apostrophails’ (as they’re known on social media) appear in your copy.
What do online printers mean by a ‘good writing style’?
The writing style for your business is crucial to getting your message across clearly, concisely and with no margin for misunderstanding. As online printers we produce many marketing materials that rely on a short message, for example on a flyer or leaflet, or a longer message in a brochure. A good writing style for your business isn’t about showing off your flowery prose; it’s about creating a professional message which is memorable for all the right reasons.
Making a plan of what you want to say is the first step in ensuring that your writing style is free from slang and jargon, as well as errors, creating the perfect impression straight away.
Getting the tone right is another important factor in your writing style. Who is your audience? Remember that your promotional materials can be the equivalent of walking up to a complete stranger and starting a conversation. Read your copy out loud — what you say is just as important as how you say it.
Online printers for all your business printing needs
As online printers we provide a hassle-free online ordering and printing service, with a comprehensive range including brochures, business cards, posters and flyers. Our experienced design team can advise on your artwork, or create it for you.
Our friendly, yet professional services come with a fast turnaround and free delivery. Although we are online printers, there’s always help at the end of the phone if needed.
To find out more about our services, please call and speak to a member of the ALP team on 01903 742003 or Contact Us.
