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When it comes to creating successful and effective posters, leaflets or flyers, sourcing reputable online printers – who will provide a high quality job for a low price – is only half the story.
As well as selecting dependable online printers, it is also essential to consider the design and content of your poster, leaflet or flyer, and how this will be received by your target audience; a helpful strategy is to ask whether your collateral conforms to the principles of ‘AIDA’.
So, what is ‘AIDA’?
The AIDA model is a well-known acronym which identifies the decision-making process and other stages an individual goes through during the buying process. It stands for Attention, Interest, Desire and Action.
Designers, marketeers and online printers will already be familiar with the term AIDA, as it is widely used in advertising to describe the ideal order of events that occur when a consumer engages with an advert or flyer.
Below is an explanation of AIDA, along with a suggestion of how you could combine the model with the services of online printers to promote your product or service:
A – Attention. The initial attraction to, or awareness of, your brand product or service in the eyes of your target audience.
As inexpensive online printers, Just-Printing could help you to reach out to prospective customers by printing eye-catching flyers.
I – Interest. Generating and raising the interest of your target audience by demonstrating advantages and benefits of your offer, product or service.
The content of your flyer showcases the specific benefits of using your services – e.g. you may be inexpensive, reliable, unique or hassle-free.
D – Desire. Developing an emotional connection and convincing your audience that they want and need your product or service, and that it will satisfy their requirements and improve their life or business in some way.
Consumers need to be persuaded that your range, service or product can benefit them, above your competitors.
A – Action. Leading customers towards taking the final stage, e.g. interacting and engaging with your business by making an enquiry or purchasing your product or service.
Integrate an irresistible and persuasive ‘call to action’, for example an introductory discount for a limited period, which is too good to miss out on; this acts as the icing on the cake which makes consumers opt to choose your business instead of your competitors’.
‘Retention’ is an additional stage of the model, to show the importance of nurturing the ongoing relationship; this includes activity, such as up-selling and cross-selling, referrals/endorsements and advocacy. Your campaign might include using your chosen online printers to create a follow-up flyer which can keep your new customers on board and informed about offers or new products or services.
Taking your project from AIDA to online printers
When embarking on a promotional poster, flyer or leaflet campaign, AIDA is a valuable marketing concept to understand and implement. Once you’re confident that your collateral satisfies the model then it is time to select professional online printers to bring your design to reality.
As specialist online printers, A Local Printer provide a range of inexpensive full colour print options which don’t compromise on quality and can be dispatched in as little as 48 hours. We’re online printers, on a mission to make ordering print simple: our customers can upload their designs to our easy order service.
To find out about the benefit of working with online printers for yourself, or for advice on printed posters, leaflets, flyers or business cards, call us on 01903 742003 or click here
