Brochure printing: a powerful marketing tool in addition to your website

What should I include in my company brochure? How many pages should it have? We answer some FAQs to make your brochure printing a success.

How do I Design a Printed Brochure?

Brochure printing is an important part of any company’s marketing collateral, yet we know from talking to our customers that considering the content can sometimes be a challenge. What should and shouldn’t be included; how many pages should it have; what type of paper should it be printed on? These are all questions which we hear over and over again.

At A Local Printer we have extensive experience in brochure printing, so here’s our guide to some of the FAQs which we’re asked.

My company already has a website —can I use copy from that for my brochure printing?

When it comes to brochure printing the copy should be quite different from your web copy. Your brochure is rather like an appetiser: it will encourage interest in your business, so that your prospective customers will want to visit your website to find out more. They won’t want to read the same copy again and having piqued their interest with your brochure, your website can go into greater detail.

Is bigger always better in brochure printing? How many pages should my company brochure have?

Much will depend of course on the nature of your business and the goods or services which you are offering, as well as your budget. From a practical point of view, the number of pages for brochure printing must always be divisible by 4, so 12, 16 or 32 pages, for example, is fine.

Thinking of your brochure as the appetiser to whet your customers’ appetite will help in deciding how much information to include. Brief, easy to read information for your target audience should complement your website copy. Ensure that the text for your brochure printing has short sentences, with two or three sentences to a paragraph.

What about the images for my brochure printing exercise?

Crisp, professional images are a must for your company brochure. Anything less will give the wrong impression about your business. It’s also very important that the copyright information for your images is clearly stated.

What sort of paper should I choose for my brochure printing?

First impressions matter and your company brochure should create the right impression as soon as your customer picks it up.

When it comes to brochure printing we offer a choice of stylish silk art at 150 gsm which is smooth and has a tactile soft sheen finish, or a lighter, 100% recycled uncoated paper at 120 gsm which is the ultimate eco-friendly solution.

Your brochure printing choices will say a lot about your business; make sure you’re sending the right message!

As well as brochure printing, we offer a superb range of promotional materials for your business

We can produce everything for your business from business stationery and notepads to flyers, leaflets, wall planners and calendars.

Our highly experienced team are experts in both digital and litho printing and our bespoke design service guarantees a template that is yours alone, for years to come. If your own artwork needs a simple tweak ask about our fixed price ‘Tidy My Design’ service. Friendly, professional help from our brochure printing team is only a phone call away on 01903 742003