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All of all of the printed marketing products available, brochure printing is the one that has the opportunity to make the biggest impact. As a key element in the promotion and marketing tool box it is the single biggest opportunity to outline your key products and services, who and where you are and what your mission is. It can be formal or informal, but it must always be relevant to the audience that you are targeting – and you may have several. Firstly, it pays to think about your target audience and have a clear understanding of what they want. Consider age, gender and how your product or services can fulfil their requirements.
Try not to get sucked in to writing like an expert – remember that most of the people reading your brochure will be layman. Whilst there is a tendency to design a brochure that is a reproduction of your website it is probably more beneficial to deliver information that isn’t online; it is an opportunity to engage more fully with your audience and give them the information that they want. Anything too complicated or ‘expert-speak’ will simply be disregarded, and that can be deleterious (or harmful – see what I did there?!) to your endeavours. A super top tip is always to get someone not associated with your business to read your brochure (before going to print!) to see if they clearly understand what you are saying/selling.
Was your brochure printing a success?
So, you have your brochure designed, images uploaded and you are ready to hit the go button. Or are you? Wouldn’t it be lovely to see exactly how well your brochure printing is received and if it is successful in making you sales? Your call to action could be to telephone you, visit you or order online. Either way, ensure you have a way to track these interactions, perhaps through a QR code, promo code or download button and use the results to your advantage. What worked, what didn’t and why are crucial pointers towards your next marketing campaign or brochure printing outing.
At A Local Printer you can order your brochure printing online with options to print from as few as 25 all the way up to 10,000 with plenty of size and style choices.
