Basket
At A Local Printer we have our own creative services arm called, unsurprisingly, ALP Creative Services. As well as design we also offer marketing experience and options for promotional campaigns, which is the Creative Services element of our offering and not at all scary!
Creative Services and Design - two sides of the same coin perhaps, although each one has its own unique set of skills. Working hand-in-hand each relies on the other to interpret and deliver customer requirements in the most beneficial way.
Let's have a quick look at three of the quick hit options that we offer as part of our creative services offering:-
- Email Marketing
- SMS Marketing
- Variable Data Printing
You will have already noticed that the first two options do not actually involve any printing at all - on the face of it a bit odd for a printer to undertake these for clients? Not really. Whilst it is true that no ink on paper is involved, both email and SMS marketing need to be meaningful, well designed, desirable and with a clear call to action. Exactly the same as any well designed piece of print.
Email Marketing from A Local Printer
First things first. Always make sure that you have permission from the recipient before you dive head first into an e-marketing campaign. With the new GDPR (General Data Protection Regulation) landing in May 2018 we all need to be squeeky clean in how we use information to make contact.
That aside, e-marketing is a very successful way of reaching your audience, with an open rate of just under 25% and a click through rate of almost 5%. This might seem low, but if you consider that you can email literally thousands of potential customers for a few quid, odds are that you will get a good return on your investment. And rememeber that em-marketing is not just about getting people to buy stuff from you, but to engage with and develop loyalty from your customers.
At A Local Printer we have the experience and the tools to develop and send your messages and can support this with detailed analytics whcih can be used to fine tune subsequent campaigns.
SMS Marketing from A Local Printer
SMS (text marketing) is becoming the most powerful way to communicate as more people opt to use their phones as their key method of communication. With 90% of SMS texts read within the first three minutes the power of SMS marketing is simply staggering! At A Local Printer we can help hone your message down to the requisite 160 characters, segment your audience and provide you with the campaign analytics.
Variable Data Printing
At last - ink on paper! Variable Data Printing (VDP) is a method of printing that uses software to create customer targeted documents by placing unique specific text or graphics into a page layout template. Supplied via a spreadsheet or database it has generally been used for adding addresses to mailings, but technological software advancements means it can now be used to personalise images and text, creating a bespoke marketing piece targeted at the individual.
A very exciting way of reaching your customers, research has shown that creating a relevant and personalised message to each recipient the higher the response rate is, which in turn will bring a greater return on investment (ROI).
At A Local Printer we have the software and digital printing technology to create and deliver a totally unique mailing piece for each of your customers. It's not magic, but pretty close to it.
