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Exhibitions are growing in popularity and are becoming more cost effective in terms of outlay versus return as preparing for your exhibition becomes more affordable.
Attending an exhibition is your chance to showcase you, your business, products or services. You are already on to a winner as the people attending the exhibition are there because they are interested in what you are selling. It is an opportunity for them to gather information and seek out suppliers that can provide them with what they require.
Planning to exhibit needs some attention in the first instance; identify what it is that you hope to achieve from exhibiting.
- Promote your services or products
- Generate a following or interest
- Generate sales
- Build your brand awareness
- Create face to face leads
- Gather information or data
Exhibition marketing is more than banner printing!
Once you have decided to take a stand at an exhibition you should start planning how to market your attendance. Your marketing needs to be two fold – to attract the attendees and to market yourself.
With the advent of social media and digital marketing there are many different routes to your potential audience, as well as traditional methods:-
- Online
- Advertising
- Social Media
Because you already know your target audience you can fine tune your marketing to the channels that will be most productive.
Exhibitions are all about showing yourself off to your best advantage, and the most effective way is to create a big hit visually. Whether you are a major brand or a sole trader you can create a cohesive marketing message through the use of banners, printed material and even what you wear. Brand colours, interesting marketing and strong graphics will all make a memorable impression. If you are new to exhibiting an exhibition starter kit is a cool way to get ready for your stand without any hassle. Our own starter kit comes with a pull up banner, 1000 A5 leaflets and 250 business cards – everything you need to promote yourself in a professional way.
