An online business doesn’t need Flyer Printing – right?

Your business is online and everything is going great. So why do you need flyer printing as a marketing and promotion tool? Well, largely because not everyone will take the time and trouble to search for you on the internet, and as we all know to our cost, if you’re not on page 1 then say goodbye 90% of the customers searching. Harsh but true, which is exactly why you need to add flyer printing in to the mix of your business generating advertising.

For local marketing you can’t do much better than using a flyer to generate interest and traffic, be it for a brand, business or event that you are targeting.  Plus it is very affordable. With 10,000 A6 flyers printed in glorious full colour for only £164.00 (from A Local Printer) you can afford to be generous with your distribution.  Flyers are cost effective, efficient, wide reaching and good at their job. All you need to do is ensure your flyer design hits the mark. Easy! 

Getting your Flyer Printing to do a good job 

• Make your flyer more attractive to your audience. This might be in the form of die-cutting your flyer to a fun or appropriate shape so it is more appealing. Adding a coupon incentive will also go a long way in terms of desirability.

• Engage your customers with powerful visuals rather than lots of text. A compelling and attractive image can make your audience want to join in, jump in, dive in or get stuck in.
• Consider content and keep it relevant to your audience. If you are selling services or products some key snippets of information will indicate authority and potential customers are more likely to engage with you.
• Customer testimonials can also be useful as long as they are genuine, but don’t get carried away with them or your leave credibility behind and dive headlong in to spammy!
• Always include a call to action and keep your prose short and succinct, broken by bullet points or short paragraphs. You want your customers inspired, not bored.
• Opt for quality print and paper for your flyer printing and it will have a much bigger retention.

Whilst we all live in an online world these days, there is still a place for flyer printing. It bests online promotions in its ability to catch attention in the real world and tap in to an audience that might otherwise never find you.  A handy publicity generating tool, the flyer fits neatly in to bag, pocket or letterbox for consumption at a later date. Don’t let the flyer pass you buy as a successful marketing tool. You might be online, but in a virtual world the tactile promotion is king. 

For your entire flyer printing needs have a stroll through our (virtual!) flyers category and be inspired by the choice of sizes and materials – your next campaign is waiting to be brought to life by A Local Printer.