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Digital printing is seeing resurgence as more and more consumers want to ‘digitally detox’, that is to literally unplug from their computers and smartphones for periods of time. Printed marketing material is enjoying a return to popularity; printed materials are seen as adding credibility and digital printing can answer many businesses’ communication needs to really engage with their customers.The Digital Revolution made a huge impact on how companies conducted their businesses for over a decade. The shift from hard copy litho or digital printing to online communications gave customers immediate access to content that often had a social context too.
The idea took hold that online communication was the only way forward, yet digital printing tangible marketing material has always had its place in business marketing strategies. Now it seems that rather than a ‘one or the other‘ approach, a balance between the two is proving to be successful for many business sectors as print popularity increases again.
Print has power: litho or digital printing adds value and allows businesses to reach consumers
Getting the right mix for your business, between online communications and hard copy digital printing, is about understanding your customers: who they are, what they need and where they go to find it. This kind of understanding helps to guide your choice and ratio of marketing materials: whilst online communications are one route, tangible digital printing also adds value to your campaign.
Digital printing is especially cost-effective for direct mail and at A Local Printer we offer a huge range of brochures, leaflets, flyers and stationery at keen prices to meet the print requirements of businesses from every sector.
Digital print is certainly regaining popularity across the age spectrum for both business and leisure. Many consumers still want to read a printed book rather than its digital version and printed brochures, leaflets and marketing materials which have been printed carry both weight and impact.
Print is still seen as exciting. There’s a sense of anticipation as an awaited brochure drops though the letterbox and digital printing brings all kinds of dreams and wishes into consumers’ home in a quite different way to their online counterparts.
Designing your digital printing material and selecting a reputable service has never been easier and at A Local Printer our expert team can offer friendly and professional advice to ensure that your print job looks crisp and accomplished.
Using an experienced and reliable print provider for your business’s digital printing means value for money across all your digital printing needs, from swing tags to brochures and more.
From brochures to stationery, our eco-friendly service delivers every litho and digital printing service you could need.
At A Local Printer we produce a comprehensive range of materials for your business, including brochures, posters, desk pads and calendars.
Professional help to discuss all your litho and digital printing needs with our helpful and experienced team is only a phone call away on 01903 742003.
