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Leaflet printing is ideal as an inexpensive marketing tool for businesses of every size. Whether your business is a beauty parlour or a poodle parlour, a take-away or a delivery service, a leaflet is an effective way to tell everyone about your business and the services that you offer.
Leaflet Printing – Plan ahead for success!
To get the best results and maximum return on the investment in your leaflets you need to consider your target audience, where you will find them and how you will communicate with them.
Before you get down to the exciting nitty gritty of your leaflet design, colours and content, your leaflet printing should be included as part of a targeted marketing plan; your understanding of how to reach your target audience is a key element of that plan and will also affect the finished product in terms of design and content.
Distributing your leaflets to the market you desire is also crucial and this is where it pays to really understand your target demographic. Key questions to consider for successful targeting include:-
The age range; the area; is your leaflet gender specific; where does your audience shop, visit or spend their leisure time? Once you have clear answers to these questions you can analyse the best way reach out and successfully connect.
Reaching your audience
Now that you’ve analysed your potential new customers, you’ll have a better idea of how to approach them successfully. The town or shopping centre may be a good starting point to hand out your marketing leaflets but do check with your local council if there are any rules regarding this before you go ahead with your distribution!
Using the services of a leaflet distribution company in residential areas allows your audience to consider your message at their leisure and in the comfort of their home. Add an incentive to your leaflet to encourage them to engage with your call to action, which might be to visit, make a purchase or contact you.
The above two examples are standard distribution channels, so how about using one of the following ideas to maximise the reach of your leaflet printing?
• Think about the businesses that you use yourself and where you spend time waiting: perhaps the garage for a tyre change or the leisure centre where the kids have a class. Ask if you can leave a supply of your leaflets there. Many small businesses are amenable to having promotional leaflets on their premises.
• Ask your local media outlets, such as the area newspaper, regional magazine or local newsletters if they would be willing to include your leaflets (there may be a charge for this). Parish newsletters, for example, might be happy with a donation towards their own printing and operational costs.
• Could you sponsor or become involved with a local event (especially if it’s relevant to your target audience) and negotiate to hand out or have a supply of your leaflets for attendees to take away?
At A Local Printer our leaflet printing services incorporate full design, specialist folding and a choice of printing options that includes a range of different materials, small and large volume printing, plenty of flat and folded finished sizes. For something more complex we are on hand to offer advice on the best sizes, finishes and materials – you simply need to get in touch for a quote or guidance.
