Is Marketing Madness?

I am always surprised that when many businesses feel the need to tighten the purse strings the first item that gets pushed to the bottom of the pile is marketing.  Why is this?  Surely when potential customers need a nudge to convert a sale a little additional persuasion goes a long way!

Does good marketing have to be costly?

We all do it.  Money off vouchers, two for one offers, loyalty cards, bonus schemes, free cups of coffee!  If we can get something for nothing we're right up there at the front of the queue!

But effective marketing doesn't need to be costly.  All of these marketing persuaders (with the exception of the free coffee!) can be rolled out to your audience for as little as £70 for 5000 A6 glossy leaflets ordered via our website.  That's less than 1.5p per leaflet, per person!   And remember, nothing sticks in the mind quite like colour, so a colourful promotion will do more than just look good.  It is retained longer and is much more persuasive than black and white.  If you need help with designing your leaflet or promotion we have a team of designers on hand to take your ideas and create a masterpiece for you!

Top tip - to achieve and retain the edge on your competitors remember the MAP rule - Market Advertise Promote!