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When it comes to garden maintenance, landscaping or building services, a key way to promote your business is through flyer or leaflet printing. Actively publicising your services to potential clients through leaflet printing and distribution is an affordable way to spread your message to an offline audience within a defined geographical area – either through direct mail, door drops or by displaying in a relevant location.
Leaflet printing and design: advice for landscape gardeners and builders
When it comes to garden maintenance, landscaping or building services, a key way to promote your business is through flyer or leaflet printing. Actively publicising your services to potential clients through leaflet printing and distribution is an affordable way to spread your message to an offline audience within a defined geographical area – either through direct mail, door drops or by displaying in a relevant location.
Reaping the benefits of effective leaflet printing Whilst a good quality leaflet printing service is a major part of the story, effective design is also an important consideration and ensures that your leaflet stands out from your competitors’. Depending on the purpose of your leaflet – what you wish to promote – this will influence how you represent your business.
Get your message across and don’t forget the essentials!
Of course it is vital to include the basics: a brief outline of exactly what services you provide plus your contact details. However if you bombard your target audience with too much information your leaflet may be discarded before having the desired effect; keep content concise and summarise what it is that you offer – sometimes bullet points are enough. It is wise to incorporate a genuine testimonial from a satisfied customer as this will provide assurance and add credibility to your leaflet. From a design perspective it is sensible to use a simple font that is clear and of a size that is easy to read.
Design and overall style for leaflet printing
It is crucial that your new leaflet sits comfortably within your company’s existing image and identity, as this provides instant recognition for potential customers. Include your logo in a prominent position, if you have one, and where possible maintain a consistent font and colour palette as you have on any vehicle livery, website or business cards as, again, this is something that people will recognise.
What kind of imagery should I use for leaflet printing?
Both gardening and building services are visually-led so it is imperative to include beautiful, good quality images of your most successful completed projects. This will allow you to showcase your achievements, illustrating to your target audience the breadth and diversity of your skills and inspiring them to contact you about their domestic projects.
Great design + a customer incentive + leaflet printing = more leads for your business
Leaflet printing lends itself to promoting a new service or special offer, so it is prudent to consider including an incentive which encourages your target audience to get in contact with you, sooner rather than later, and provides you with an opportunity to build new business.
Happy with your design? Select a leaflet printing service to suit your needs
Once you are satisfied with your design you can upload it to our easy-to-use leaflet printing order service. Our website is designed to make your leaflet printing project as simple as possible, plus we have a range of products for all budgets and requirements.
Leaflet design not your forte?
At A Local Printer we also offer a bespoke design package in conjunction with our leaflet printing service. With fresh ideas and a talented team of in-house designers we provide a seamless service, delivering strong design and quality leaflet printing.
We are online leaflet printing experts, so if you need assistance then please do not hesitate to contact us – for more information call us on 01903 742003.
