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When you’re proud of your firm’s goods or services, you’re bound to want to shout about it from the rooftops and leaflets are a great way to get people’s attention. Perhaps you’re keen to promote a special offer, or maybe you’ve just launched a new venture. The good news is, it’s now easier than ever to take advantage of accessible print services for your leaflet printing.
However, to really make the most of these promotional advertisements, it’s important to bear a few basic principles in mind. Read on for our tips in getting your leaflet design just right.
Don’t overcrowd - Keep your text clean and concise
It’s always tempting when you sit down to design leaflets to cram lots of information onto them. The trouble is, this can be a mistake. Consumers are a busy bunch these days and the last thing they want to do is trawl through lots of text.
The whole point of leaflets is to grab people’s attention and this can only be done by producing eye-catching designs that look fab and don’t make readers switch off.
Be selective and highlight important selling points
This means thinking carefully about what exactly you’ll be including on your marketing material. It might help to write a list of the most important points and then choose a select few of these that you think are the most important.
You’re bound to have to leave some details out, but the point is, if you get consumers interested in your products or services, they can always contact you to find out more.
Use key phrases to generate interest
Using certain key phrases is also helpful, such as ‘special offer’, ‘sale’, ‘limited time only’, ‘bargain’ and ‘discounts’. Consumers are always on the hunt for great deals and so phrases like these can lure them in. Make sure these words stand out on your leaflet too. It’s no good tucking them away in the small print!
Consider the style of your Leaflet Printing too
As well as thinking about the information you’ll include it’s also a good idea to focus on the style of your leaflet printing. With the help of colour printers, you can create a range of different effects. Perhaps you’ll decide to aim for a chic, contemporary style of leaflet, or maybe something fun and eye-catching would suit your needs better.
Just as with text, less can be more when it comes to colour. Rather than crowding your leaflet with lots of different colours, using two or three bold colours can sometimes be more effective and very memorable.
Get a professional look
Once you’ve designed your leaflets, it’s time to find an online printing company capable of doing them justice. This is where we come in. Here at A Local Printer we are experts when it comes to creating attractive, professional looking promotional material and leaflet printing is a cornerstone of our business.
If you come to us, you can be sure you’ll benefit from top-quality results and our simple and honest approach makes us a pleasure to work with. We have a clear pricing policy and offer reliable delivery and superb customer service. We also offer free artwork checking and a free PDF proof. For further details, just take a look around our website or get in touch with our friendly and helpful team.
