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Even in this age of email, instant messaging and social networks, the humble business card still plays an important role in marketing yourself and your company. That simple piece of card can say a lot about you and the image of the brand you are representing. Your business card is one of the things a client uses to form their first impression of you. But, is your business card giving the right impression? Before getting your business cards printing from your online printing company, consider some of these hint and tips:
Design
Nowadays, there are many templates available to help you quickly create a business card design. However, a savvy client will be able to spot a card that has been hastily produced. A professionally designed card will give off a professional image. Always enlist a design company to produce your business cards (unless you have the necessary design skills yourself). Ideally, this design should tie in with your company’s other printed materials, like letterheads and brochures.
Although business cards can come in a variety of shapes and sizes these days, avoid straying from the standard size 85 x 55mm unless you think it will reflect positively on your company. Standard sized business cards will easily fit in wallets or business card holders, increasing the chances of them being referred to again in the future.
Content
Business cards don’t offer a lot of space to work with! Don’t be tempted to cram every piece of relevant information onto your card. Decide what’s going to be most important to your clients, and use that. They may only need to know your name and telephone number. Keep your logo a reasonable size, and don’t be afraid of using white space. This can add impact to a design and make it feel more modern.
Nowadays, it’s easy to print on both the front and back of business cards. However, resist the temptation to put important information onto the back of the card. Traditionally, the backs of business cards were kept blank, so your client may assume that the back of yours is blank. If you want to use the back of your card, print something that will paint your company in a positive light, but is not essential for the client to know. A strapline or company philosophy is ideal.
Print Quality
The print quality of your business cards will also reflect on your company. A high quality card will have a strong impact on your audience. Thankfully, A Local Printer can print your business cards quickly and affordably while maintaining the highest standards. We also offer environmentally friendly printing, using recycled paper and vegetable oil based inks. This could be used to highlight your company’s green credentials; a very important quality in today’s marketplace.
If you’re struggling for inspiration for your business cards, think about other cards you have seen. What did they make you think about the company? Could you find the information you needed? By spending some time thinking about business card design, you could dramatically alter the way your business is viewed by clients.
