Tips and tricks to measure your campaign, when you print flyers, leaflets or brochures

Whether you’ve decided to print flyers, refresh your business cards, create a new brochure or reinvigorate your entire suite of marketing material, it’s wise to consider how you measure the return on your investment.  Before you go ahead and print flyers, leaflets or brochures it’s worth thinking about the ultimate aims and objectives of your campaign, so that your printed material can accomplish these. 

Nothing can detract from the power of tangible printed material – it’s something you can distribute to your target audience, which conveys your message and which can be retained and referred to at a later date.

If you decide that flyers are the answer to your marketing requirements then our Quick Print digital service is ideal.  Our high quality service means that you can print flyers in full colour, on eco-certified materials and in runs of 50-1000 which ensures that you keep waste to a minimum.   

Here are our tips for measuring the success of your campaign, if you opt to print flyers to promote an event, new service or special offers. 

•The ideal way to promote an event: print flyers 

It is essential to promote an event or venue to your target audience and an effective way to achieve this is to print flyers.  Flyers can be distributed by mail drop, newspaper or magazine insert, via street distribution or by placing in specific and relevant locations.  Including a customer incentive – such as reduced entry on presentation of the flyer, or a voucher for a free drink – will serve to attract people and is also a great way to gauge the reach and success of your campaign. 

 

•Print flyers or leaflets to promote new services or products:

To print flyers or leaflets is a cost-effective way to publicise a new product or service and enables you to connect and engage with your target audience.  If your call to action directs people towards your website then incorporating a Quick Response (QR) code or customised URL is a useful way to measure the impact of your flyer. 

 

•Print flyers to provide incentives for your customers:

When you design and print flyers there’s a perfect opportunity to include a customer incentive, such as a coupon or discount code, which is a fantastic way to drum up extra interest in your business.  Simply add specific discount codes, unique flyer numbers, custom URLs or QR codes to monitor the success of your campaign.

 

Get it right, and your business card has the potential to be one of the most valuable, powerful and cost-effective networking tools in your armoury.   With so many business cards in the arena it’s important that yours works for you and stands out from the crowd.  Of course you should include all relevant contact and social media details but, as with print flyers, it’s also worth including a call to action, such as a specific coupon or discount that is unique to your card which, when redeemed, would help you to measure the reach of your card and this will also encourage the recipient to retain your business card. 

If your business requires a more substantial piece of literature then a printed brochure is a worthwhile investment.  A brochure provides your customers with more detailed information than if you were to print flyers.  Again, as with flyers and business cards, it is possible to incorporate a combination of incentive and unique QR codes, or other identifiers, to measure the impact and efficacy of your brochure.
    

If you’re looking to print flyers, leaflets, business cards or brochures – in fact, any part of your marketing collateral – then look no further than A Local Printer Ltd.  We offer quality litho and digital eco-friendly printing, with or without a creative design service, which doesn't cost the earth and helps to significantly reduce the environmental impact of printing.  

To discuss your requirements and find out about our range of printing services call us on 01903 742003.