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First things first – before you head over to your online printer for some printed leaflets have an audience in mind and determine what it is that you want to say to them.
Your message is key but so are the essentials, such as your full contact details and an address if you have a physical presence. Next is to determine how and where you will find your audience. There is no point investing in some super leaflet printing if it doesn’t reach the right people!
Consider your target demographic. How old are they? Where do they live? Where do they shop, visit or spend their leisure time? When you have the answers to this type of question you can formulate your plan to get your new marketing leaflets in front of them.
Targeting and distributing your printed leaflets
With your potential new customers lined up you’ll have a route to reaching them. Handing out a leaflet in town is still an effective, quick and easy way to reach your audience – particularly if there is a tasty offer included to entice them across the threshold!
You may also want to consider a leaflet distribution company for a door-drop service. Ideal for leaflets that are focussed on home and garden services and more likely to yield positive results.
Now, how about some different ideas to mix it up a bit?
• Consider those businesses that you spend time waiting in, such as the surgery or dentist, the railway station waiting room, or the leisure centre where you or the kids have a class. Simply ask if you can leave a supply of your printed leaflets – and pop them in a stand so they don’t end up being a nuisance.
• Contact your regional magazine or local newspaper - they may be willing to include your leaflets for a small charge.
• Could you attend a local event and negotiate to hand out or leave some of your printed leaflets for attendees to take away?
Whichever route you take with your printed leaflets why not have a look at ours first. With our new lower prices for Leaflets and Flyers you will get an eco-friendly printed leaflet that won’t break the bank.
To find out more about our printed leaflets, posters, postcards and brochures please call and speak to a friendly and experienced member of our team on 01903 742003 or Contact us.
