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How to make brides-to-be fall in love with your business through printing posters
One of the key ways for a wedding service provider (such as decoration hire, photographers or entertainers) to promote their business is through the use of printing posters, brochures and flyers. The best way of getting these posters in front of brides-to-be is at wedding fairs and exhibitions, but with a lot of competition in the industry, how can you make sure your poster or leaflet stands out?
Images for printing posters
The style of the promotional material you design will of course depend on your business – a photographer may want a very different style of leaflet to a florist, for example. But one of the key ways to make printing posters or advertising material stand out from the competition is to ensure it is beautifully designed and includes eye-catching images.
What kind of imagery should I use when printing posters?
Pictures speak a thousand words and are usually the first thing that will draw someone to a poster or brochure. The best way to promote your services is by including your own images when printing posters that showcase your work. For example, if you supply chair covers, a photo of a wedding breakfast beautifully set up and featuring your chair covers could work well. If you don’t have images of your own work readily available, there are many stock photography websites available on the internet that allow you to download high-quality photographs for a reasonable cost. Thinkstock, Shutterstock and istockphoto.com are some of the most popular.
If your business is very image led, such as a photography company, it is imperative that the poster includes examples of your work. Likewise, if you are an entertainer such as a singer or a magician, it is also best to include an image of yourself.
Get your words right when printing posters:
Great wording is imperative for when printing posters. Firstly, it is really important to make sure you use the correct spelling and grammar; otherwise you could come across as being unprofessional. Make sure you run the text through a spellchecker to check for any basic errors and ask someone to proof read the copy before you finalise the poster.
If you can, think of a quirky headline that will catch the reader’s attention! Keep the content simple too – don’t clutter the page with lots of information.
Font and layout for printing posters:
Opt for a font that complements the rest of your design when printing posters. This should be simple and easy to read. Try and limit the style of font to no more than three different typefaces; one for the heading, one for subheadings and one for the main copy.
Consider the correct size for printing posters:
You’ll want to decide which size poster best suits your message. If you are a decoration hire company and want to show off lots of different products, you might prefer to opt for an A4 brochure with several pages. On the other hand, an A5 double sided leaflet may be ample for a photobooth provider.
Choose the right paper when printing posters:
It’s also important to consider the type of paper stock you want for printing posters. Matt can often provide a modern, minimalist feel, whereas silk can add a touch of luxury.
A Local Printer offers a range of different paper stock in a silk or matt finish and in varying weights and sizes. Posters, brochures or business cards are really easy to create using our online order service, with prices starting from just £19.
