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Promote your fitness and wellbeing services by designing and printing posters, leaflets or flyers
For personal trainers, fitness coaches and specialised exercise class teachers, clients are the lifeblood that keep a business going and a key way to promote your fitness and wellbeing services is by printing posters, leaflets or flyers.
Printing posters, leaflets or flyers is an inexpensive way to generate interest in what you have to offer with your target audience. Printing posters or leaflets that are well-designed and provide clear information is vital when it comes to showcasing your services or classes, helping to build attendance at classes and enhancing professional reputation.
The fitness and wellbeing industry is increasingly competitive and many established gyms and leisure centres have large budgets set aside for marketing purposes. Printing posters or leaflets is an essential way to promote what it is that you have to offer – whether that’s a niche class or a personal training service.
Printing posters or flyers – which is better?
Printing posters, to distribute for static display, is useful because it will enable you to have a presence in certain locations and will promote your services or classes to those who pass through the area – for example, in shop windows or on noticeboards at leisure centres, colleges and offices.
Leaflets or flyers are useful because they allow people to take the information away and have it on hand. It is advisable to consider printing posters and flyers with a consistent design, so that you have covered all bases.
Printing posters or flyers: the vital information to include
Here are some handy tips, when designing and printing posters or flyers:
- Make sure that your name and the service you offer is prominent in your design.
- Include your logo, if you have one, plus the logos of gyms or health clubs where you operate.
- Use the same fonts and colours as you have on any vehicle, website, business cards or uniform.
- Keep fonts large, clear and legible.
- Include relevant locations and times for your classes in a logical way such as a weekly timetable.
- Whether printing posters or flyers, always include your contact details for enquiries and bookings.
- Include details of all the services you offer, such as nutritional advice or sports massage.
Printing posters or flyers – maximise your impact
Whether you’re a personal trainer or you teach specific exercise classes – such as Zumba, karate, Pilates or yoga – here are some extra suggestions:
- Your choice of imagery is one of the biggest considerations when it comes to designing and printing posters to promote your services – using an image of yourself will mean that you are instantly recognisable and should also be an inspiring and aspirational figure for potential clients.
- When printing leaflets or flyers, consider including a client offer or promotion such as a free personal training trial session – to urge prompt engagement –, ‘refer a friend’ – to grow your client base – or ‘book 6 classes and pay for 5’ – which encourages commitment and attendance to your classes.
- When printing posters or flyers, select an appropriate design style, imagery and colour palette that reflect your services.
- For personal trainers or 1-1 exercise instructors, consider including testimonials from satisfied clients as this will lend additional kudos to your service.
If designing your artwork seems like a daunting prospect then we offer the full service: designing and printing posters and flyers, as well as business cards, postcards and brochures, which fit the bill perfectly.
Printing posters or flyers: a service to suit your requirements
We provide a range of inexpensive full colour printing options which don’t compromise on quality, in addition to a creative design service. We offer our clients a simple online ordering process which makes printing posters or flyers a breeze. Our website is designed to make printing posters and flyers easy – for more information or advice call us on 01903 742003 or click here
