Basket
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
A branded product ensures that you remain at the forefront of your customers minds and puts you in touch with potential new clients. Adding your brand to something that denotes pleasure is going to be a winner every time and associate your brand with a feel-good factor.
A custom colouring book might sound a bit tricky in terms of using it as a promotional tool. How the heck do you turn your company literature in to something that could even remotely be used as a line image for colouring-in? Well actually that’s the easy bit. A quick trawl through the internet will put you in touch with plenty of apps that allow you to turn a standard picture in to a line drawing, and voila, there are the images for your colouring book. Granted pictures of widgets, string or washers are not going to appeal to everyone so throw in some additional inspirational pictures to keep the interest level high. This could be anything from pictures of your dog to your back garden. Once the picture has been recreated as black lines only they will not be recognisable and your anonymity and that of your pets is safe!
Why do custom colouring books make a great promo gift?
The last 18 months has seen adult orientated colouring books going stratospheric and really what’s not to love about them? They promote relaxation and aid de-stressing, and surely make a welcome change from trawling the internet in your leisure time – at least with a colouring book you have something to show at the end of it.
- Use your own artwork designs for your custom colouring book; mix and match your company specific images with ‘general ‘ patterns or designs for interest and fresh appeal.
- Colouring books are also useful, and although they may seem like a strange promotional gift they are fabulous for passing the time when travelling, during breaks and also at home, so far more likely to be used and associated with your business.
- Using a custom colouring book as a branded promotional give-away during events, or as a gift with purchase, will be received as a welcome alternative to standard promotional items.
At A Local Printer we offer 40 page custom colouring books as a standard product on our website. If you would like help with changing your images to black outline or fancy a different size or style colouring book we can help with that too. Just get in touch with us or use the custom quote button at the top and bottom of each page for a bespoke quote.
