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The credit crunch is prompting many businesses and individuals to shop around for their printing. And rightly so. A quick browse through some of the online print companies is eye-opening in respect of the range of published prices for similar products.
Beware of Hidden Costs
A potential problem when shopping around is what we call the ‘iceberg effect’ ie, what looks like a good deal on the surface has hidden costs lurking below! The most common hidden cost is delivery which is added to the price either in the shopping cart, or more annoyingly, at the point of checkout.
As an online shopper there is nothing more frustrating than finding your budget being blown on the hidden delivery cost - and in terms of printed matter, 10k flyers on 300gsm board can add a further £25.00 to the order!
So, the rule of thumb I always use is to go directly to the information pages and check the delivery information before I think about going ahead with my order. A bit squeeky? Perhaps, but if all companies were up-front about delivery costs then we could all make informed decisions before we reach the checkout.
Free Delivery from A Local Printer
Happily, all of the published prices on the A Local Printer website include free delivery to one mainland UK address – so that is one less thing to worry about!
