Some expert advice from business card printers for logo re-design or revamp

As business card printers we are well-aware of the importance awarded to that crucial first business meeting or connection at a networking event.  It’s true what they say: ‘you don’t get a second chance to make a first impression.’ 

 

In the competitive marketplace of today you need to make a great impression, instantly. So when it comes to representing your company’s image and brand you cannot risk anything other than perfection.  If you’re considering freshening up the image of your brand with a bit of a revamp or designing a new logo, here’s some valuable advice from the expert business card printers.

Nothing is as closely linked to your brand as your logo – it conveys your company’s message and helps to set you apart from your competitors in the eyes of your customers.  As trusted business card printers we’re in a position where we see a great many logos – some of them good, and some of them not quite so strong, in their design.  

 

Redesigning a logo can be especially useful if you’re launching a new product or consumer behaviour has shifted and you’re targeting a new audience – but aiming for a fresh image is also a good enough reason to take the plunge.  It is critical that you are clear on your objectives and rationale for making a change, as this will inform how significantly your logo evolves.

 

As business card printers with an eye for design, we have identified the following considerations, prior to undergoing a logo re-design:

• What original elements could you lose without damaging your brand?

• What elements should you retain to maintain client recognition?

• Your new logo should work equally well across a range of media, scales and items.

• Does your logo need to convey your message, product/service or values?

• Will your logo appeal to your target demographic? 

• Should your new logo express a fresh approach, or reference your heritage?

 

If you mull over your existing logo and cannot find a good enough reason for an overhaul, then remember the adage: ‘if it ain’t broke, don’t fix it’!  If your aim is purely to modernise a dated logo then make minor modifications to refresh the design. 

 

 

If you’re planning on using the services of a professional designer for your logo re-design, then we’re preaching to the converted!  Flawless design is imperative so, if you look objectively at your current logo and feel that it doesn’t do your company justice, why not opt for the fully bespoke design services of our in-house creative team for total peace of mind. 

 

Once you’re happy with your new logo then you really should rebrand all of your marketing literature and corporate stationery so that it is neat and consistent – after all, what could be less professional than presenting your client or prospect with mismatched items?  It shows that you have paid no attention to detail, when we know that every detail counts.

 

As business card printers we also offer a range of printed, branded products which extends to stationery suites, flyers, leaflets, posters, postcards, brochures, branded desk pads, calendars, presentation folders and customised greetings cards.  

 

At A Local Printer, we offer a high quality, eco-friendly print service, across a broad range of products, and at affordable prices.  

To speak to one of our expert business card printers for advice, please call 01903 742003 or contact us.