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There’s no denying the fact that we live in an increasingly digital world. In this environment, companies are increasingly turning to virtual advertising. Certainly, reaching out to consumers via the web can be an effective tactic.
However, there is still a place for direct mail despite these developments and if you’re after digital printing services to help you create the perfect leaflets and flyers, you’ve come to the right place. Here at A Local Printer we offer professional and great value printing and should be perfect placed to assist you.
Getting through the noise
Many consumers receive tens of marketing emails every day. On top of this, they are subject to digital advertisements on social networks and other websites on a continual basis. This level of exposure can make them switch off. When they see promotional emails, they can simply hit the delete button, and many do. Indeed to help their users filter content, Gmail recently introduced a new interface that automatically places promotions in a separate subfolder. Many web users may ignore this folder completely.
It doesn’t matter how crafty web marketers try to be, it can be tricky for them to get through the digital ‘noise’ and actually get their points across.
Making a connection
In contrast, leaflets and flyers have a more direct relationship with consumers. When this material is handed to them in the street or lands on their doormats at home, they instantly see the text and images.
Also, physically holding the items can cause people to make a stronger connection with the marketing messages they contain.
Stiff competition
Of course, even in the direct mail realm, you still face stiff competition to attract the attention and more importantly custom of the public. This is why it’s so important to ensure that your printed leaflets and other promotional material looks the part. If you fail to reel people in with enticing text and attractive designs, you could be wasting your time and money.
When designing the items, try to go for bold, eye-catching artwork and don’t include reams of text. Busy consumers won’t bother reading through this to get to the crux of your message.
Quality counts
Also, bear in mind that shoddy leaflets and flyers can do your firm’s reputation more harm than good. People are unlikely to be impressed by poor-quality direct marketing material. They may decide that if you can’t succeed in creating good quality leaflets and flyers, your organisation will be flawed in other ways too.
The good news is, by coming to us, you can rest assured you’re using an online printing company you can trust. We provide full-colour printing that looks and feels great, and you can choose from a range of sizes and finishes, meaning you will be thrilled with the results.
Great value
Also, you won’t have to break the bank to take advantage of our services. We offer the best value printing to be found over the web and our prices include delivery, with no added VAT. Therefore, you won’t have any nasty surprises when you check out.
