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Calendar Printing has two main avenues of use – the retail industry that sells them as a product, and businesses that uses them as a promotional tool. For small businesses calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
If getting calendars printed for business seems like a no-brainer keep these 6 tips in mind to ensure you and your customer gets the best from your calendar offering.
1. Make your calendar interesting for your audience
Keep the design of your calendar relevant and interesting to your audience. Recipients are more likely to keep your calendar on display if it is visually appealing so try to keep your images related to your products and services. For example, a cook shop owner or restaurant could have lovely foodie pics with relevant recipes for each month. If your industry does not have the benefit of gorgeous images that promotes you, opt for something visually appealing, such as landscapes and sea views in glorious full colour.
2. Include a few deals to keep the interest value high
You know when your quiet periods are so get ahead of the game and include a discount or promotion for the month that you need a bit of extra help to get feet through the door. Use the space that is available to you for monthly special offers and keep track of their success by giving each one a unique promo code.
Consider Size, Quality and Style for your Calendar Printing
3. Size matters and bigger is better
At least in terms of a calendar! The bigger your calendar, the better it will be received. It makes them easier to read, the pictures stand out more and they are more likely to be kept on display.
4. Don’t skimp on the quality
For the same reasons as above, the better the quality of your calendar the more it will serve you as an attractive marketing tool. A heavy cover is always a must for the longevity of the product, and the inner pages should be a heavy paper - nothing flimsy that feels cheap.
5. Save on cost without compromising on quality
A booklet style calendar is a much more cost effective method of production than having your calendar wiro bound. Make sure that you have a hole punched in your calendar so that it can be hung up easily. No hole means no hanging up!
6. Target your calendar distribution
You want to get the most out of your calendar printing so ensure that they are distributed to an audience that is going to appreciate them and use the various promotions and vouchers – that way you will get the maximum return on your investment.
