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When it comes to the art of promotion, the traditional flyer still reigns supreme. It’s been around since the dawn of the printing press and its longevity speaks to its ability to do a job and to do it well. If you are putting on an event, opening a new business or offering a great customer deal, the humble flyer can be an easy and effective way to spread the word.
However, deciding to produce a flyer is just the start of your task. You’ll need to find the right company to print it of course, and it is well worth taking the time to search for printing services online to find a printer with a solid reputation and prices to match. But the design and look of the flyer is the crucial element – get it right and you’ll connect with your audience; miss the mark and it will risk ending up in the rubbish bin.
To help you create successful flyer printing, here are a few tips to bear in mind.
The message
What are you trying to promote? What is it that you want your audience to learn from your flyer? Understanding the essence of your message will help you to create a simple and effective flyer – one that distils your event, service or business to the vital facts. Too many words cloud your message, and unnecessary information obstructs it. Make sure you know what you want to say, and say it simply.
The vitals
Designing a flyer is great fun. It gives us a chance to great creative and indulges our passion for eye-catching design and stylish typography. But remember not to get carried away and forget the vitals. You’d be amazed at just how many people produce a visually impactful flyer but forget the date, the time or the location! Proof-read your design and then make sure that you get others to do the same. The more eyes that check it over the better chance you have of eliminating silly mistakes and costly errors.
The design
A flyer is designed to be small in size – part of its appeal and effectiveness is that it can be easily put into a pocket or pinned onto a noticeboard. But its restricted size does have obvious limitations and means that the design must be carefully thought through. As with the message, it pays to keep it simple. Decide on one style and one or two fonts – consistency is effective and helps to better deliver your message. Throwing together a myriad of styles not only jars, but also can distract from the purpose of the flyer. The same goes for colours. Keep the palette small and the message bold.
The layout
Like a great painter, don’t overlook the composition of your work. Think about how the arrangement of images and copy helps or lessens a flyer’s impact. Don’t tuck a vital piece of information where it can’t be seen, and have a clear heading that immediately catches the eye by varying font sizes to distinguish information. It’s also worth considering whether you need a one or two-sided flyer. Finally, once your design and layout is set ask your local printer or online printing company about the paper stock options available – this can greatly add to the visual appeal of your finished product.
And don’t forget to use your website and social media addresses to help reduce the clutter on your flyer. You can include lots more info about your event or business on a Facebook or web page, so simply put the address on the flyer and let your audience visit your site for greater detail.
A Local Printer Ltd, West Sussex - providing print throughout the UK
