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These days making your money go further is more than just a game. The resurgence of the loyalty card is a sign that businesses want you to keep on returning, and the carrot on the stick is the offer of something free or at a reduced price. Tempting!
How can we make Loyalty Cards work for us?
As a business what should we be making of this phenomena? One thing is clear – to get more business it has to be attractive to potential new customers and rewarding to existing ones. These days it doesn’t matter what type of business you are in, you are in a very competitive market! From cafes (free coffee for every 6 purchased) to holidays (stay 6 nights and get one free) if you do not have an edge then the consumer will click or walk away…..
However frustrating this seems to the small business owner the aim is to lure new customers in and then use that opportunity to demonstrate why they should keep coming back to you. It may take a one off knock-your-socks-off deal but this could be worth every penny in repeat business.
At A Local Printer we have seen that Loyalty Card Printing is making a big comeback and is an ideal way for customers so see their points/rewards notching up. Points awarded for purchases above a certain spend will often result in a little extra being put through the checkout just to ensure that the valuable loyalty stamp is inked on to the card. And in terms of relationship building Loyalty Cards are a cost effective way of engaging with the customer, gathering data and making collecting points fun – after all, everyone gets a prize at the end of the game!
Likewise, a voucher for money off the next purchase is always a winner, and perhaps an opportunity to cross sell products that complement the item bought originally.
Whatever voucher or loyalty scheme you decide to embark upon, at A Local Printer we have the product that will start you off. Finally, remember to always print with a purpose – the purpose of getting people to sample your products or services – and achieve that purpose by including an offer that sets you apart from the competition.
