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Improvements in technology give us many different ways of keeping track of time, with calendars on our phones, laptops and desktop computers. However, traditional calendar printing is still relevant today and has a firm place on the podium of promotional items. So whilst technology may be king, the printed calendar still rules the roost at home and in the office for recording important dates and events.Your calendar is a marketing king!
Printed calendars also make excellent marketing tools – your brand in front of the customer for a whole 12 months. Really, you couldn’t pay too much for that sort of exposure. So how about upping the ante?
With a bespoke calendar printed by A Local Printer you have the power to make your calendar do more than look pretty. How about these for a few ideas:-
• On a month to view calendar add a special promotion or voucher every month to keep your customer engaged with you all year.
• Personalise the calendar to the recipient ideally, or the company at worst. Add key or relevant dates to the calendar to show you care and pay attention to them
• Take the opportunity of 12 months on view to showcase a different product or service each month. Push home the marketing with a timed offer for that month.
• Use imagery that will appeal to your customer. If in doubt fall back to fluffy kittens (only kidding, just seeing if you are paying attention).
• Don’t be dull! Use your calendar to have a bit of fun and reinforce your brand through design and images.
So, the printed calendar is very much alive and kicking and actually has advantages over ‘soft’ digitally based calendars.
• It positively encourages people to use it to record important dates that are immediately visible to one and all (no mess up over conflicting holiday dates now!)
• Dates and occasions can be hand colour coded by individual or importance
• Dependent upon your calendar (or chart) it will show a month or year to view – great for planning ahead.
• You don’t lose a date because you forgot to save it, and it doesn’t run out of battery!
At A Local Printer we offer A4 and A5 booklet style calendar printing and also simple standing desktop calendars that work on a tab and slot closure. Not forgetting our wiro bound calendars too. Use our in-house design services for your calendar design, or supply what you have and we will work with that to create your best calendar ever!
