Considering that a presentation folder is a key tool in your marketing portfolio they don’t get as much love and attention as they should. All of the effort goes on designing the items that go in to the folder, leaving the folder itself as an afterthought. Poor folder! If you rely upon your sales and marketing material to garner new leads and business, then ensuring that your folder is inspiring, noteworthy and attractive will guarantee that the documents inside are looked at. It is like the doorstep challenge when you are selling your house – if it looks unloved on the outside then you lose crucial curb side appeal!
One of the very best things about having an on-line business is that you get to 'know' your customers and take an interest in what they are doing and how they are progressing with their own business. From the first orders placed as a' toe in the water' through to regular repeat orders as their business grows and prospers; I have had the pleasure of watching some of my favourite customers flourish to become successful ventures.
So I decided it was about time I got down to the nitty gritty with a handful of them and found out what makes them tick. First up, our Q&A with unique map makers Herb Lester.
Even with the best will in the world sometimes it is difficult to get your head around the flyer you want to advertise your business. You may not even be able to visualise what the final product should look like. If this sounds like you, have no fear – the studio team at A Local Printer are here to ease the way towards your fantastic flyer printing with a bang-on design!
I’ll come clean. I use a weekly planner to keep track of everything I need to do and then cross it off the list. There is nothing quite like the smug sense of achievement as another task is obliterated from my weekly schedule. And I’m not the only one. The increase in weekly planner printing at A Local Printer is testimony to the fact that there is a place in this world for having everything for the week ahead in front of you, available at a glance.
This one is printed by our friends at Green Gables.
Whilst I use my planner for listing my ‘to-do’ work items and memory jogging notes, there are plenty of other ways a planner can be used and designed to incorporate more than just tasks and events. Here are a few of my favourite uses……
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Calendar Printing has two main avenues of use – the retail industry that sells them as a product, and businesses that uses them as a promotional tool. For small businesses calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
If getting calendars printed for business seems like a no-brainer keep these 6 tips in mind to ensure you and your customer gets the best from your calendar offering.
Leaflet printing is ideal as an inexpensive marketing tool for businesses of every size. Whether your business is a beauty parlour or a poodle parlour, a take-away or a delivery service, a leaflet is an effective way to tell everyone about your business and the services that you offer.
Leaflet Printing – Plan ahead for success!
To get the best results and maximum return on the investment in your leaflets you need to consider your target audience, where you will find them and how you will communicate with them.
No matter what quantity you are considering, your brochure printing can benefit from thought at the initial design stage to ensure that the cost involved is money well spent. There are tips and tricks to make sure you get the best value for money without compromising on design or quality.
Introducing the quickest and most versatile of all marketing and promotion tools – sticker printing. For some reason the marketing virtue of stickers is overlooked, but you really can do so many wonderful things with them! Custom printed stickers are a very quick and affordable way to incorporate brand identity and special offers in pretty much most areas of business.
We have been using recycled paper for our website products since 2006 and have seen a few changes to the material in those 10 years. For many of our customers printing on recycled paper is what led them to us in the first place, but there is still an element that has a fear that printing on recycled paper is going to be inferior. Allow me dispel that unfounded myth forthwith!
Basket
Considering that a presentation folder is a key tool in your marketing portfolio they don’t get as much love and attention as they should. All of the effort goes on designing the items that go in to the folder, leaving the folder itself as an afterthought. Poor folder! If you rely upon your sales and marketing material to garner new leads and business, then ensuring that your folder is inspiring, noteworthy and attractive will guarantee that the documents inside are looked at. It is like the doorstep challenge when you are selling your house – if it looks unloved on the outside then you lose crucial curb side appeal!
One of the very best things about having an on-line business is that you get to 'know' your customers and take an interest in what they are doing and how they are progressing with their own business. From the first orders placed as a' toe in the water' through to regular repeat orders as their business grows and prospers; I have had the pleasure of watching some of my favourite customers flourish to become successful ventures.
Even with the best will in the world sometimes it is difficult to get your head around the flyer you want to advertise your business. You may not even be able to visualise what the final product should look like. If this sounds like you, have no fear – the studio team at A Local Printer are here to ease the way towards your fantastic flyer printing with a bang-on design!
I’ll come clean. I use a weekly planner to keep track of everything I need to do and then cross it off the list. There is nothing quite like the smug sense of achievement as another task is obliterated from my weekly schedule. And I’m not the only one. The increase in weekly planner printing at A Local Printer is testimony to the fact that there is a place in this world for having everything for the week ahead in front of you, available at a glance. 
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Calendar Printing has two main avenues of use – the retail industry that sells them as a product, and businesses that uses them as a promotional tool. For small businesses calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
Leaflet printing is ideal as an inexpensive marketing tool for businesses of every size. Whether your business is a beauty parlour or a poodle parlour, a take-away or a delivery service, a leaflet is an effective way to tell everyone about your business and the services that you offer. 
No matter what quantity you are considering, your brochure printing can benefit from thought at the initial design stage to ensure that the cost involved is money well spent. There are tips and tricks to make sure you get the best value for money without compromising on design or quality. 
Introducing the quickest and most versatile of all marketing and promotion tools – sticker printing. For some reason the marketing virtue of stickers is overlooked, but you really can do so many wonderful things with them! Custom printed stickers are a very quick and affordable way to incorporate brand identity and special offers in pretty much most areas of business.
We have been using recycled paper for our website products since 2006 and have seen a few changes to the material in those 10 years. For many of our customers printing on recycled paper is what led them to us in the first place, but there is still an element that has a fear that printing on recycled paper is going to be inferior. Allow me dispel that unfounded myth forthwith!
