A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Calendar Printing has two main avenues of use – the retail industry that sells them as a product, and businesses that uses them as a promotional tool. For small businesses calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
If getting calendars printed for business seems like a no-brainer keep these 6 tips in mind to ensure you and your customer gets the best from your calendar offering.
Introducing the quickest and most versatile of all marketing and promotion tools – sticker printing. For some reason the marketing virtue of stickers is overlooked, but you really can do so many wonderful things with them! Custom printed stickers are a very quick and affordable way to incorporate brand identity and special offers in pretty much most areas of business.
We have been using recycled paper for our website products since 2006 and have seen a few changes to the material in those 10 years. For many of our customers printing on recycled paper is what led them to us in the first place, but there is still an element that has a fear that printing on recycled paper is going to be inferior. Allow me dispel that unfounded myth forthwith!
We are often asked if we can print wrapping paper on kraft paper - and the answer has always been no. Until now. Prompted by an obvious desire for kraft wrapping paper printing we have come up with the cheats answer - print the background in a kraft style. Obvious really :) There are many benefits to this. Read on for more information.
Improvements in technology give us many different ways of keeping track of time, with calendars on our phones, laptops and desktop computers. However, traditional calendar printing is still relevant today and has a firm place on the podium of promotional items. So whilst technology may be king, the printed calendar still rules the roost at home and in the office for recording important dates and events.
Your calendar is a marketing king!
Printed calendars also make excellent marketing tools – your brand in front of the customer for a whole 12 months. Really, you couldn’t pay too much for that sort of exposure. So how about upping the ante?
Whether you’re attending an exhibition or a trade show, meeting a prospective customer for the first time, holding a training session or doing a mailing campaign, presentation folders are the ideal way to showcase your business with confidence.
A5 presentation folders look so much more professional than handing over a pile of random loose documents which are just asking to get dropped or mislaid. You can also use the space on an A5 presentation folder to promote your business with maximum impact. Add your own artwork so that the final product is just how you want it.
What should I include in my company brochure? How many pages should it have? We answer some FAQs to make your brochure printing a success.
How do I Design a Printed Brochure?
Brochure printing is an important part of any company’s marketing collateral, yet we know from talking to our customers that considering the content can sometimes be a challenge. What should and shouldn’t be included; how many pages should it have; what type of paper should it be printed on? These are all questions which we hear over and over again.
Our life is spent being unique; ensuring that we are seen as individuals, whether it is through our appearance, beliefs, experiences or ideals.
In our work life as well we strive to differentiate ourselves from the competition. Better pricing, newer models, more functions, wider choice. So why then do so many businesses opt for a cheap ‘off the shelf’ me-too design to promote their company, products and services?
Digital printing is seeing resurgence as more and more consumers want to ‘digitally detox’, that is to literally unplug from their computers and smartphones for periods of time. Printed marketing material is enjoying a return to popularity; printed materials are seen as adding credibility and digital printing can answer many businesses’ communication needs to really engage with their customers.
The Digital Revolution made a huge impact on how companies conducted their businesses for over a decade. The shift from hard copy litho or digital printing to online communications gave customers immediate access to content that often had a social context too.
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A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Calendar Printing has two main avenues of use – the retail industry that sells them as a product, and businesses that uses them as a promotional tool. For small businesses calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
Introducing the quickest and most versatile of all marketing and promotion tools – sticker printing. For some reason the marketing virtue of stickers is overlooked, but you really can do so many wonderful things with them! Custom printed stickers are a very quick and affordable way to incorporate brand identity and special offers in pretty much most areas of business.
We have been using recycled paper for our website products since 2006 and have seen a few changes to the material in those 10 years. For many of our customers printing on recycled paper is what led them to us in the first place, but there is still an element that has a fear that printing on recycled paper is going to be inferior. Allow me dispel that unfounded myth forthwith!
We are often asked if we can print wrapping paper on kraft paper - and the answer has always been no. Until now. Prompted by an obvious desire for kraft wrapping paper printing we have come up with the cheats answer - print the background in a kraft style. Obvious really :) There are many benefits to this. Read on for more information.
Improvements in technology give us many different ways of keeping track of time, with calendars on our phones, laptops and desktop computers. However, traditional calendar printing is still relevant today and has a firm place on the podium of promotional items. So whilst technology may be king, the printed calendar still rules the roost at home and in the office for recording important dates and events.
Whether you’re attending an exhibition or a trade show, meeting a prospective customer for the first time, holding a training session or doing a mailing campaign, presentation folders are the ideal way to showcase your business with confidence.
What should I include in my company brochure? How many pages should it have? We answer some FAQs to make your brochure printing a success.
Our life is spent being unique; ensuring that we are seen as individuals, whether it is through our appearance, beliefs, experiences or ideals. 
Digital printing is seeing resurgence as more and more consumers want to ‘digitally detox’, that is to literally unplug from their computers and smartphones for periods of time. Printed marketing material is enjoying a return to popularity; printed materials are seen as adding credibility and digital printing can answer many businesses’ communication needs to really engage with their customers.
