Introducing our Exciting New Digital Press and All That it Brings
Say hello to Ricoh – our new and very impressive digital press. And we can’t wait to introduce you to this all singing and dancing piece of kit. With our new Ricoh in residence our small order and digital printed products will be entering a new realm – not to mention all of the other possibilities that it brings.
When we first launched A Local Printer we commissioned an online game about printing which essentially allowed users on our site to virtually print a range of products. They had the option to choose from different types of materials, select the weights of paper, decide if their printed project was to be printed litho or digitally and what the colour make up was. It was a bit of fun designed to help our customers understand a bit more about the printing process – after all, when we launched our website in 2006 we were one of only a handful of printing websites and printing was a largely unknown process to most of our early customers. (Don't ask me what the relevance of being chased by a rabbit is, I have no idea!)
Today that has all changed and printing is widely understood and ordered confidently online or as a bespoke job.
Before designing your charity leaflet there are two fundamental questions you need to investigate and answer. Do you understand your supporter? What is your message to them?
Understanding your charity’s supporters is paramount if you want to communicate with them successfully. Your supporters will have different ‘triggers’ depending upon whether they are directly affected by the charity you represent or whether it is an altruistic interest. Knowing how many supporters are actively involved in the charity, whether it is through fundraising, attending events or promoting petitions will help you to determine which type of leaflet is likely to be most successful.
We Meet Swing Patrol and Learn What Keeps Them Jiving
As one of those talentless people who would really love to dance but can mess up the hokey cokey I am in awe of anyone who can not only make dancing look fun, easy and achievable, but who also takes on the challenge of teaching us ordinary folk how to swing like winners.
At A Local Printer we have had the pleasure of working with Swing Patrol since the early days of their quest to teach the world to dance right through to the stardom of world record holding, dance teaching, exhibition giving all round hopping and swinging success! Read on for more toe-tapping insights in to this energetic company.
Kraft Printed Invitations - Making Eco Part Of The Big Day
There is no getting away from it – printing on kraft board and paper has been inspirational and injected a new lease of life in to more than just the eco and craft movement. Its traditional appearance has been embraced by the hippest and most contemporary of designers who have used the retro brown material as a counter to their modern designs. And it works brilliantly well. From packaging to invitations and flyer printing, kraft board has found a new place in the world of print.
One of the very best things about having an on-line business is that you get to 'know' your customers and take an interest in what they are doing and how they are progressing with their own business. From the first orders placed as a' toe in the water' through to regular repeat orders as their business grows and prospers; I have had the pleasure of watching some of my favourite customers flourish to become successful ventures.
So I decided it was about time I got down to the nitty gritty with a handful of them and found out what makes them tick. First up, our Q&A with unique map makers Herb Lester.
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news, though, for a market that had probably endured flat or declining manufacturing for the last decade, with double-digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Calendar printing has two main avenues of use – the retail industry that sells them as a product, and businesses that use them as a promotional tool. For small businesses, calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
If getting calendars printed for business seems like a no-brainer keep these 6 tips in mind to ensure you and your customer gets the best from your calendar offering.
Introducing the quickest and most versatile of all marketing and promotion tools – sticker printing. For some reason the marketing virtue of stickers is overlooked, but you really can do so many wonderful things with them! Custom printed stickers are a very quick and affordable way to incorporate brand identity and special offers in pretty much most areas of business.
We have been using recycled paper for our website products since 2006 and have seen a few changes to the material in those 10 years. For many of our customers printing on recycled paper is what led them to us in the first place, but there is still an element that has a fear that printing on recycled paper is going to be inferior. Allow me to dispel that unfounded myth forthwith!
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Say hello to Ricoh – our new and very impressive digital press. And we can’t wait to introduce you to this all singing and dancing piece of kit. With our new Ricoh in residence our small order and digital printed products will be entering a new realm – not to mention all of the other possibilities that it brings.
When we first launched A Local Printer we commissioned an online game about printing which essentially allowed users on our site to virtually print a range of products. They had the option to choose from different types of materials, select the weights of paper, decide if their printed project was to be printed litho or digitally and what the colour make up was. It was a bit of fun designed to help our customers understand a bit more about the printing process – after all, when we launched our website in 2006 we were one of only a handful of printing websites and printing was a largely unknown process to most of our early customers. (Don't ask me what the relevance of being chased by a rabbit is, I have no idea!)
Before designing your charity leaflet there are two fundamental questions you need to investigate and answer. Do you understand your supporter? What is your message to them? 
As one of those talentless people who would really love to dance but can mess up the hokey cokey I am in awe of anyone who can not only make dancing look fun, easy and achievable, but who also takes on the challenge of teaching us ordinary folk how to swing like winners.
One of the very best things about having an on-line business is that you get to 'know' your customers and take an interest in what they are doing and how they are progressing with their own business. From the first orders placed as a' toe in the water' through to regular repeat orders as their business grows and prospers; I have had the pleasure of watching some of my favourite customers flourish to become successful ventures.
