Before designing your charity leaflet there are two fundamental questions you need to investigate and answer. Do you understand your supporter? What is your message to them?
Understanding your charity’s supporters is paramount if you want to communicate with them successfully. Your supporters will have different ‘triggers’ depending upon whether they are directly affected by the charity you represent or whether it is an altruistic interest. Knowing how many supporters are actively involved in the charity, whether it is through fundraising, attending events or promoting petitions will help you to determine which type of leaflet is likely to be most successful.
We Meet Swing Patrol and Learn What Keeps Them Jiving
As one of those talentless people who would really love to dance but can mess up the hokey cokey I am in awe of anyone who can not only make dancing look fun, easy and achievable, but who also takes on the challenge of teaching us ordinary folk how to swing like winners.
At A Local Printer we have had the pleasure of working with Swing Patrol since the early days of their quest to teach the world to dance right through to the stardom of world record holding, dance teaching, exhibition giving all round hopping and swinging success! Read on for more toe-tapping insights in to this energetic company.
Kraft Printed Invitations - Making Eco Part Of The Big Day
There is no getting away from it – printing on kraft board and paper has been inspirational and injected a new lease of life in to more than just the eco and craft movement. Its traditional appearance has been embraced by the hippest and most contemporary of designers who have used the retro brown material as a counter to their modern designs. And it works brilliantly well. From packaging to invitations and flyer printing, kraft board has found a new place in the world of print.
One of the very best things about having an on-line business is that you get to 'know' your customers and take an interest in what they are doing and how they are progressing with their own business. From the first orders placed as a' toe in the water' through to regular repeat orders as their business grows and prospers; I have had the pleasure of watching some of my favourite customers flourish to become successful ventures.
So I decided it was about time I got down to the nitty gritty with a handful of them and found out what makes them tick. First up, our Q&A with unique map makers Herb Lester.
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news, though, for a market that had probably endured flat or declining manufacturing for the last decade, with double-digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Calendar printing has two main avenues of use – the retail industry that sells them as a product, and businesses that use them as a promotional tool. For small businesses, calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
If getting calendars printed for business seems like a no-brainer keep these 6 tips in mind to ensure you and your customer gets the best from your calendar offering.
Introducing the quickest and most versatile of all marketing and promotion tools – sticker printing. For some reason the marketing virtue of stickers is overlooked, but you really can do so many wonderful things with them! Custom printed stickers are a very quick and affordable way to incorporate brand identity and special offers in pretty much most areas of business.
We have been using recycled paper for our website products since 2006 and have seen a few changes to the material in those 10 years. For many of our customers printing on recycled paper is what led them to us in the first place, but there is still an element that has a fear that printing on recycled paper is going to be inferior. Allow me to dispel that unfounded myth forthwith!
The Cheat's Way To Achieving Cool Kraft Wrapping Paper
We are often asked if we can print wrapping paper on kraft paper - and the answer has always been no. Until now. Prompted by an obvious desire for kraft wrapping paper printing we have come up with the cheats answer - print the background in a kraft style. Obvious really :) There are many benefits to this. Read on for more information.
Give your customers a printed calendar for 12 months marketing
Improvements in technology give us many different ways of keeping track of time, with calendars on our phones, laptops and desktop computers. However, traditional calendar printing is still relevant today and has a firm place on the podium of promotional items. So whilst technology may be king, the printed calendar still rules the roost at home and in the office for recording important dates and events.
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Before designing your charity leaflet there are two fundamental questions you need to investigate and answer. Do you understand your supporter? What is your message to them? 
As one of those talentless people who would really love to dance but can mess up the hokey cokey I am in awe of anyone who can not only make dancing look fun, easy and achievable, but who also takes on the challenge of teaching us ordinary folk how to swing like winners.
One of the very best things about having an on-line business is that you get to 'know' your customers and take an interest in what they are doing and how they are progressing with their own business. From the first orders placed as a' toe in the water' through to regular repeat orders as their business grows and prospers; I have had the pleasure of watching some of my favourite customers flourish to become successful ventures.
