



Before you know it we will be in December and suddenly all the time that we thought we had to prepare for Christmas will begin to disappear rapidly! One thing that we can help you with is getting your personalised Christmas cards printed and on their way to you in plenty of time to make the last post. But don’t be fooled in to putting it off – your bespoke Christmas cards need your attention now!
As one of those talentless people who would really love to dance but can mess up the hokey cokey I am in awe of anyone who can not only make dancing look fun, easy and achievable, but who also takes on the challenge of teaching us ordinary folk how to swing like winners.
At A Local Printer we have had the pleasure of working with Swing Patrol since the early days of their quest to teach the world to dance right through to the stardom of world record holding, dance teaching, exhibition giving all round hopping and swinging success! Read on for more toe-tapping insights in to this energetic company.
There is no getting away from it – printing on kraft board and paper has been inspirational and injected a new lease of life in to more than just the eco and craft movement. Its traditional appearance has been embraced by the hippest and most contemporary of designers who have used the retro brown material as a counter to their modern designs. And it works brilliantly well. From packaging to invitations and flyer printing, kraft board has found a new place in the world of print.
Considering that a presentation folder is a key tool in your marketing portfolio they don’t get as much love and attention as they should. All of the effort goes on designing the items that go in to the folder, leaving the folder itself as an afterthought. Poor folder! If you rely upon your sales and marketing material to garner new leads and business, then ensuring that your folder is inspiring, noteworthy and attractive will guarantee that the documents inside are looked at. It is like the doorstep challenge when you are selling your house – if it looks unloved on the outside then you lose crucial curb side appeal!
One of the very best things about having an on-line business is that you get to 'know' your customers and take an interest in what they are doing and how they are progressing with their own business. From the first orders placed as a' toe in the water' through to regular repeat orders as their business grows and prospers; I have had the pleasure of watching some of my favourite customers flourish to become successful ventures.
So I decided it was about time I got down to the nitty gritty with a handful of them and found out what makes them tick. First up, our Q&A with unique map makers Herb Lester.
Even with the best will in the world sometimes it is difficult to get your head around the flyer you want to advertise your business. You may not even be able to visualise what the final product should look like. If this sounds like you, have no fear – the studio team at A Local Printer are here to ease the way towards your fantastic flyer printing with a bang-on design!
I’ll come clean. I use a weekly planner to keep track of everything I need to do and then cross it off the list. There is nothing quite like the smug sense of achievement as another task is obliterated from my weekly schedule. And I’m not the only one. The increase in weekly planner printing at A Local Printer is testimony to the fact that there is a place in this world for having everything for the week ahead in front of you, available at a glance.
This one is printed by our friends at Green Gables.
Whilst I use my planner for listing my ‘to-do’ work items and memory jogging notes, there are plenty of other ways a planner can be used and designed to incorporate more than just tasks and events. Here are a few of my favourite uses……
A brilliant off-shoot of the colouring book craze is the shortage of coloured pencils that are being snapped up by serial colouring-in addicts! Good news though for a market that had probably endured a flat or declining manufacturing for the last decade with double digit growth currently being enjoyed. It just goes to show that every so often an unexpected idea turns up and takes off with amazing proportions. So how can you use custom colouring books as a weapon in your promotions armoury?
Calendar Printing has two main avenues of use – the retail industry that sells them as a product, and businesses that uses them as a promotional tool. For small businesses calendar printing is a great opportunity to increase brand awareness; it is suitable for every type of business and has a broad appeal. In terms of marketing it is probably the most effective tools as, along with desk pads, it keeps the company name on display for the whole of the year.
If getting calendars printed for business seems like a no-brainer keep these 6 tips in mind to ensure you and your customer gets the best from your calendar offering.
Leaflet printing is ideal as an inexpensive marketing tool for businesses of every size. Whether your business is a beauty parlour or a poodle parlour, a take-away or a delivery service, a leaflet is an effective way to tell everyone about your business and the services that you offer.
To get the best results and maximum return on the investment in your leaflets you need to consider your target audience, where you will find them and how you will communicate with them.