The credit crunch is prompting many businesses and individuals to shop around for their printing. And rightly so. A quick browse through some of the online print companies is eye-opening in respect of the range of published prices for similar products.
I am always surprised that when many businesses feel the need to tighten the purse strings the first item that gets pushed to the bottom of the pile is marketing. Why is this? Surely when potential customers need a nudge to convert a sale a little additional persuasion goes a long way!
August is a great time to consider designing and printing your own Christmas cards; the perfect opportunity to showcase your unique creations while also potentially turning a profit. Whether you're a seasoned artist or just starting out, there's never been a better time to unleash your Christmas spirit and make your mark on this festive tradition.
Despite the prevalence of digital marketing channels print can be a powerful tool for generating leads for your wedding business. With the wedding season fast approaching now is the time to ensure that all of your marketing is in place and up to date ready to wow all the couples tying the knot!
Some top tips to consider for your marketing print are:-
Compile a current portfolio of your recent work to include photos, videos and testimonials.Showcasing your previous experience and style will demonstrate your capabilities and give couples confidence in your services.
Develop customisable packages that cater to different budgets and preferences. Consider offering special promotions or discounts at wedding fairs to incentivise couples to book your services.
Be transparent about your pricing structure and what is included in your services. Avoid hidden fees or surprises, and clearly communicate the value that couples will receive by choosing your services.
Up the ante of your presentation folder by dipping into some of the tactile and textures boards that are currently available. If you are brave enough to stick with a single colour design the feel of a linen or felt board will last long in your customers mind and enhance your image through a less is more approach. Often a simple image is the one that is retained the longest, and making the material integral to your folder will leave an enduring image.
When the sun finally makes an appearance our thoughts automatically turn to outdoor events. Whether it is a gathering of friends and family for a party or BBQ or something a little more ambitious along the lines of a music festival or village fete there are a few key points to get right and ensure your event is memorable for all the right reasons!
It’s time to look at what your business card can do for you. As a company that has been printing business cards for close to 40 years we have a few tips that we can pass on to get the best from your card. Not the actual printing and boards; that they have to be excellent goes without saying (or it should!) What we are going to share with you is some tips on guerrilla marketing and how your business card can help.
The soft tones of this printed business card really demonstrates how complementary colours and a simple pallete can work together to create a simple but very appealing card. Definitely a great style choice. Have a look and see if you agree.
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Despite the prevalence of digital marketing channels print can be a powerful tool for generating leads for your wedding business. With the wedding season fast approaching now is the time to ensure that all of your marketing is in place and up to date ready to wow all the couples tying the knot!
Up the ante of your presentation folder by dipping into some of the tactile and textures boards that are currently available. If you are brave enough to stick with a single colour design the feel of a linen or felt board will last long in your customers mind and enhance your image through a less is more approach. Often a simple image is the one that is retained the longest, and making the material integral to your folder will leave an enduring image.
The sun is shining and the weather is sweet…
It’s time to look at what your business card can do for you. As a company that has been printing business cards for close to 40 years we have a few tips that we can pass on to get the best from your card. Not the actual printing and boards; that they have to be excellent goes without saying (or it should!) What we are going to share with you is some tips on guerrilla marketing and how your business card can help.
