As business card printers we are well-aware of the importance awarded to that crucial first business meeting or connection at a networking event. It’s true what they say: ‘you don’t get a second chance to make a first impression.’
In the competitive marketplace of today you need to make a great impression, instantly. So when it comes to representing your company’s image and brand you cannot risk anything other than perfection. If you’re considering freshening up the image of your brand with a bit of a revamp or designing a new logo, here’s some valuable advice from the expert business card printers.
It is a fact - we have become a nation of savvy shoppers. We know where to go to get the best deals; we check voucher sites before making an online purchase and whilst we once shunned loyalty points and vouchers they have now become valid currency in the game to get more for less.
So as a business what should we be making of this phenomena? One thing is clear – to get more business it has to be attractive to potential new customers and rewarding to existing ones. These days it doesn’t matter what type of business you are in because guaranteed it will be a very competitive market! From cafes (free coffee for every 6 purchased) to holidays (stay 6 nights and get one free) if you do not have an edge then the consumer is likely to click or walk away…..
As leaflet printers we know a thing or two about creating and printing inexpensive flyers, leaflets and posters to promote boutiques, farm shops and smaller independent stores.
With Christmas and the New Year on the horizon, this is probably the busiest time of the year for the majority of retailers. Using the services of inexpensive leaflet printers means that business owners can promote their offers, services and deals to target an even wider audience. Leaflets are easily distributed and have the potential to be far-reaching – making them a very effective way to capture the attention of prospective customers and posters can be displayed in shop windows or on community noticeboards to gain attention from passing potential customers.
Picture the scene. You’re visiting a new and potentially very important client to give a sales pitch, and are juggling what feels like a mountain of paperwork as you struggle through the door – from business cards to leaflets and data sheets.
Your corporate stationery and marketing collateral – from brochure or leaflet design to the quality of your letterhead printing – is frequently the first experience prospective customers have of you and your brand.
It’s an age old statement but first impressions are paramount: get it right and a little effort can go a long way when it comes to professional luxury corporate stationery and letterhead printing that sets you apart from your competitors.
Without wanting to give the game away regarding my age I remember from a very early age the thrill of receiving a postcard through the letterbox. A letter for me! From friends who had gone to Tenby for a two week summer holiday to the more exotic destinations of camping in France or a beach holiday in Spain. And then when I started work it was always the done thing to send a postcard to the poor colleagues left behind covering your job whilst you had your annual two weeks away somewhere. It was just expected that a card would be sent. And when they went away the process would be repeated. At the end of the summer holiday season all the postcards would be pinned up somewhere communal - a memory board of our happy holidays.
Work experience at A Local Printer generally starts in our graphic design studio before moving to the office and then a brief sting in our factory. We aim to give all of our sudents a good guide to waht working in the print industry is like.
Firstly if you are embarking upon starting a new business – congratulations! This will be an exciting and demanding time for you but worth it in the end.
At A Local Printer we are well aware that the lead up to a business launch is especially fraught and that deciding upon the items you need printing for your marketing and daily business stationery is sometimes left until the last minute. We also know that money is tight and that budgets are to be stuck to.
Starting a new business is always daunting no matter how much time and effort you put in to planning and organising and planning your printed resouces should be high on your list.
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As business card printers we are well-aware of the importance awarded to that crucial first business meeting or connection at a networking event. It’s true what they say: ‘you don’t get a second chance to make a first impression.’ 
It is a fact - we have become a nation of savvy shoppers. We know where to go to get the best deals; we check voucher sites before making an online purchase and whilst we once shunned loyalty points and vouchers they have now become valid currency in the game to get more for less.
As leaflet printers we know a thing or two about creating and printing inexpensive flyers, leaflets and posters to promote boutiques, farm shops and smaller independent stores.
Your corporate stationery and marketing collateral – from brochure or leaflet design to the quality of your letterhead printing – is frequently the first experience prospective customers have of you and your brand. 
Without wanting to give the game away regarding my age I remember from a very early age the thrill of receiving a postcard through the letterbox. A letter for me! From friends who had gone to Tenby for a two week summer holiday to the more exotic destinations of camping in France or a beach holiday in Spain. And then when I started work it was always the done thing to send a postcard to the poor colleagues left behind covering your job whilst you had your annual two weeks away somewhere. It was just expected that a card would be sent. And when they went away the process would be repeated. At the end of the summer holiday season all the postcards would be pinned up somewhere communal - a memory board of our happy holidays.
Firstly if you are embarking upon starting a new business – congratulations! This will be an exciting and demanding time for you but worth it in the end.
