August is a great time to consider designing and printing your own Christmas cards; the perfect opportunity to showcase your unique creations while also potentially turning a profit. Whether you're a seasoned artist or just starting out, there's never been a better time to unleash your Christmas spirit and make your mark on this festive tradition.
First things first – before you head over to your online printer for some printed leaflets have an audience in mind and determine what it is that you want to say to them.
Your message is key but so are the essentials, such as your full contact details and an address if you have a physical presence. Next is to determine how and where you will find your audience. There is no point investing in some super leaflet printing if it doesn’t reach the right people!
Consider your target demographic. How old are they? Where do they live? Where do they shop, visit or spend their leisure time? When you have the answers to this type of question you can formulate your plan to get your new marketing leaflets in front of them.
There is a significant shift from plastic to paper packaging which is gaining momentum driven by environmental concerns, consumer demand and regulatory pressures. Paper packaging has notable environmental advantages over plastic, making it a preferred choice for many businesses and consumers. In a nutshell, eco-friendly paper packaging offers numerous benefits for both businesses and the environment. Here are some key advantages:
The Three R’s used to refer to Reading, Writing and Arithmetic but are now better know as Reduce, Reuse and Recycle. But there is a new interloper in town – Carbon Reduction – and it’s getting a lot of traction. Does this mean that we should forget about the three R’s and head in a different direction in order to reach our environmental goals and more importantly, which is more beneficial?
Currently Carbon is King in as much as less is definitely more. Taking steps to lower greenhouse gas emissions directly addresses global warming and in turn the frequency and severity of its consequences. But for many, taking steps towards lowering carbon emissions is a long, and potentially costly, exercise – particularly for small businesses. So how can this be achieved cost effectively?
Eco foil, also known as eco-friendly foil or sustainable foil, refers to a more environmentally friendly alternative to traditional foil used in various applications, including greeting cards.
Traditional foil is typically made from metallic materials, such as aluminium, and often involves resource-intensive and environmentally harmful processes.
Eco foil, on the other hand, is produced using sustainable materials or methods that have a reduced impact on the environment.
However, there remains a misconception that items that have had foil applied cannot enter the recycling stream. However, paper or board with foil applied to it can be re-pulped and therefore recycled. Similarly, paper or board with foil applied can be composted under commercial conditions.
Earth Day is a time to focus on our planet's health and celebrate the steps we can all take towards a more sustainable future.
We’ve been championing Eco print for a long time!
When we launched our online eco-print platform in 2006 we were the only UK printer offing a 100% eco-printing option. As such we were called upon by the paper merchants and ink manufacturers to trial and test their products and consequently we were the first print company in the UK to switch to vegetable-oil based inks and to run all of our products on 100% recycled paper.
Despite the prevalence of digital marketing channels print can be a powerful tool for generating leads for your wedding business. With the wedding season fast approaching now is the time to ensure that all of your marketing is in place and up to date ready to wow all the couples tying the knot!
Some top tips to consider for your marketing print are:-
Compile a current portfolio of your recent work to include photos, videos and testimonials.Showcasing your previous experience and style will demonstrate your capabilities and give couples confidence in your services.
Develop customisable packages that cater to different budgets and preferences. Consider offering special promotions or discounts at wedding fairs to incentivise couples to book your services.
Be transparent about your pricing structure and what is included in your services. Avoid hidden fees or surprises, and clearly communicate the value that couples will receive by choosing your services.
Choosing the right Easter packaging depends on the nature of your products, your brand image, and the overall experience you want to create for your customers. Whether you opt for playful and vibrant designs or something more traditional, our eco-friendly Easter packaging products will add an extra layer of interest for your customers and more opportunity for you to engage with them.
Fun and Fabulous Pop-Up Boxes
Our cute Easter and Spring theme boxes come with the addition of a fun pop-up feature. You can customise your boxes by size and pop-up feature, which can be anything you want to reflect the theme or contents. From an Easter chick to a sock! All we need is the size of the box and the pop-up and we can do the rest.
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Put Your Eggs in Our Baskets
An eco-friendly basket printed with a custom design to match your products, theme or occasion. Printed on a choice of papers including recycled and eco packaging board. A little self-assembly required but we'll show you how!
This sturdy basket style packaging can be made in different sizes to suit your contents.
There were lots of thing we didn’t love about 2023 – rising paper prices, huge hikes in energy cost, creeping increases on all of our essential materials…. but in and amongst all of that there were things that we did love.
Number one big love is for our customers. Yes, I know that everyone says that but we actually mean it. We have some customers that have been with us on our journey since we first launched our website in 2006 (big kudos for sticking with us!) and some that have become regulars over the intervening years. Frankly, we would not be here without you and we wouldn’t want to be.
Second on the list is our totally fabulous employees. We love them so much we gave the business to them! They are loyal, funny, hardworking, dedicated, experienced and involved. They handle every piece of print that goes through our factory and are the engine that makes all of your products. ALP is powered by people!
New products and new kit. Most favourite products of the year are anything that has been die-cut with our new flatbed digital cutter. The range of products we can offer cut to shape simply and quickly is limitless – from light packaging, shaped cards and stickers, invitations, folders etc.
Set us a challenge to make something cut to shape and we’ll see what this splendid piece of kit can really do!
What to look forward to in 2024…. Our new in-house digital foiling! We’ve given it a few good dry runs and once we’ve figured out how to sell it on the website we’re off and running! In the meantime, if you fancy something shiny get in touch and we can take it from there
Halloween has experienced significant growth in popularity in the United Kingdom over the past few years. While it was once a relatively low-key event, Halloween has evolved into a major cultural occasion with widespread participation. But why have we suddenly gone gaga over ghosts and bonkers about bats? And how can we turn it in to a selling opportunity?
Basket
Eco foil, also known as eco-friendly foil or sustainable foil, refers to a more environmentally friendly alternative to traditional foil used in various applications, including greeting cards.
Despite the prevalence of digital marketing channels print can be a powerful tool for generating leads for your wedding business. With the wedding season fast approaching now is the time to ensure that all of your marketing is in place and up to date ready to wow all the couples tying the knot!
Fun and Fabulous Pop-Up Boxes
Put Your Eggs in Our Baskets
Halloween has experienced significant growth in popularity in the United Kingdom over the past few years. While it was once a relatively low-key event, Halloween has evolved into a major cultural occasion with widespread participation. But why have we suddenly gone gaga over ghosts and bonkers about bats? And how can we turn it in to a selling opportunity?
